Color spec
| Brand | Behr |
| Name | Coco Rum |
| SKU | PPU4-02 |
| Hex | #9B7758 |
| RGB | 155, 119, 88 |
| HSL | 28°, 28%, 48% |
| LRV | 21 |
| Undertone | warm red-orange tone |
| Family | Brown |
About Behr Coco Rum
With an LRV of 21, Coco Rum is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Coco Rum works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Browns ground a room and pair naturally with leather, wood and warm metals.
Closest matches by brand
15 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all brown from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Farrow & Ball
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Portola Paints
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Coco Rum within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #9B7758 in HSL space. Pair Coco Rum with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Coco Rum Equivalents at Other Brands
Matching Coco Rum from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr PPU4-02 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Coco Rum
At Sherwin-Williams, the closest color to Coco Rum is Cardboard (SW 6124) — very close at ΔE 2.29, though not an exact twin. It sits at the same lightness (LRV 22 vs 21) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Cardboard swatch →
Benjamin Moore Equivalent of Coco Rum
The closest Benjamin Moore equivalent of Coco Rum is Maryville Brown (HC-75). At ΔE 0.76 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 21 vs 21). If Benjamin Moore is your counter, order Maryville Brown and you'll get the same color. See the full Maryville Brown swatch →
Valspar Equivalent of Coco Rum
Valspar's nearest match is Crunch Granola (3004-9B), visually identical in normal room light (ΔE 1.51). It sits at the same lightness (LRV 21.3 vs 21) and carries a warm red-orange undertone, so it substitutes for Coco Rum without repainting risk. See the full Crunch Granola swatch →
PPG / Glidden Equivalent of Coco Rum
At PPG / Glidden, the closest color to Coco Rum is Cocoa Cupcake (PPG1086-7) — very close at ΔE 2.23, though not an exact twin. It sits at the same lightness (LRV 21 vs 21) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Cocoa Cupcake swatch →
Glidden Equivalent of Coco Rum
At Glidden, the closest color to Coco Rum is Cocoa Cupcake (PPG1086-7) — very close at ΔE 2.23, though not an exact twin. It sits at the same lightness (LRV 21 vs 21) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Cocoa Cupcake swatch →
Dutch Boy Equivalent of Coco Rum
At Dutch Boy, the closest color to Coco Rum is Warm Praline (316-6DB) — very close at ΔE 2.29, though not an exact twin. It sits at the same lightness (LRV 22 vs 21) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Warm Praline swatch →
HGTV Home by Sherwin-Williams Equivalent of Coco Rum
At HGTV Home by Sherwin-Williams, the closest color to Coco Rum is Cardboard (HGSW 2182) — very close at ΔE 2.29, though not an exact twin. It sits at the same lightness (LRV 22 vs 21) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Cardboard swatch →
Dunn-Edwards Equivalent of Coco Rum
At Dunn-Edwards, the closest color to Coco Rum is Summerville Brown (DE6139) — very close at ΔE 2.28, though not an exact twin. It runs slightly darker (LRV 19 vs 21) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Summerville Brown swatch →
Diamond Vogel Equivalent of Coco Rum
Diamond Vogel's nearest match is Cavern Sand (0165), visually identical in normal room light (ΔE 1.37). It sits at the same lightness (LRV 21 vs 21) and carries a warm red-orange undertone, so it substitutes for Coco Rum without repainting risk. See the full Cavern Sand swatch →
Hirshfield's Equivalent of Coco Rum
Hirshfield's's nearest match is Prince Paris (0241), visually identical in normal room light (ΔE 1.26). It sits at the same lightness (LRV 22 vs 21) and carries a warm red-orange undertone, so it substitutes for Coco Rum without repainting risk. See the full Prince Paris swatch →
Rodda Equivalent of Coco Rum
At Rodda, the closest color to Coco Rum is Chocolate Opal (R130) — very close at ΔE 2.68, though not an exact twin. It sits at the same lightness (LRV 21 vs 21) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Chocolate Opal swatch →
C2 Paint Equivalent of Coco Rum
C2 Paint's nearest match is Buckaroo (C2-615), visually identical in normal room light (ΔE 1.15). It sits at the same lightness (LRV 20 vs 21) and carries a warm red-orange undertone, so it substitutes for Coco Rum without repainting risk. See the full Buckaroo swatch →
Portola Paints Equivalent of Coco Rum
At Portola Paints, the closest color to Coco Rum is Miel (MIEL) — very close at ΔE 3.47, though not an exact twin. It sits at the same lightness (LRV 22 vs 21) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Miel swatch →
Kompozit Equivalent of Coco Rum
Kompozit's nearest match is Prince Paris (0241), visually identical in normal room light (ΔE 1.26). It sits at the same lightness (LRV 22 vs 21) and carries a warm red-orange undertone, so it substitutes for Coco Rum without repainting risk. See the full Prince Paris swatch →