Color spec
| Brand | Behr |
| Name | Cherry Fizz |
| SKU | M140-5 |
| Hex | #BD4C8E |
| RGB | 189, 76, 142 |
| HSL | 325°, 46%, 52% |
| LRV | 18 |
| Undertone | warm magenta tone |
| Family | Purple |
About Behr Cherry Fizz
With an LRV of 18, Cherry Fizz is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Cherry Fizz works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
5 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
Dutch Boy
Dunn-Edwards
Similar Behr colors
closest in the Behr deckThe nearest shades to Cherry Fizz within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #BD4C8E in HSL space. Pair Cherry Fizz with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Cherry Fizz Equivalents at Other Brands
Matching Cherry Fizz from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr M140-5 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Cherry Fizz
Sherwin-Williams has no exact twin of Cherry Fizz. The nearest is Exuberant Pink (SW 6840) at ΔE 3.53 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 17 vs 18). Compare large swatches before substituting. See the full Exuberant Pink swatch →
Benjamin Moore Equivalent of Cherry Fizz
Benjamin Moore has no exact twin of Cherry Fizz. The nearest is Hot Lips (2077-30) at ΔE 3.53 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 18 vs 18). Compare large swatches before substituting. See the full Hot Lips swatch →
Valspar Equivalent of Cherry Fizz
Valspar has no exact twin of Cherry Fizz. The nearest is Pink Pizzazz (8001-3G) at ΔE 4.28 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 15 vs 18). Compare large swatches before substituting. See the full Pink Pizzazz swatch →
Dutch Boy Equivalent of Cherry Fizz
Dutch Boy has no exact twin of Cherry Fizz. The nearest is Glitterberry (147-6DB) at ΔE 4.83 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 20 vs 18). Compare large swatches before substituting. See the full Glitterberry swatch →
Dunn-Edwards Equivalent of Cherry Fizz
Dunn-Edwards has no exact twin of Cherry Fizz. The nearest is Razzle Dazzle (DE5027) at ΔE 4.38 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 15 vs 18). Compare large swatches before substituting. See the full Razzle Dazzle swatch →