Color spec
| Brand | Behr |
| Name | Bradford Brown |
| SKU | 740B-5 |
| Hex | #756A6B |
| RGB | 117, 106, 107 |
| HSL | 355°, 5%, 44% |
| LRV | 15 |
| Undertone | neutral with no strong undertone |
| Family | Gray |
About Behr Bradford Brown
With an LRV of 15, Bradford Brown is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Because it carries almost no measurable hue, it stays a true neutral and pairs cleanly with nearly any trim or floor. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Bradford Brown works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Grays like this read as a modern neutral and sit comfortably alongside both warm woods and cool metals.
Closest matches by brand
14 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all gray from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Hirshfield's
Rodda
Clare
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Bradford Brown within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #756A6B in HSL space. Pair Bradford Brown with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Bradford Brown Equivalents at Other Brands
Matching Bradford Brown from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr 740B-5 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Bradford Brown
Sherwin-Williams's nearest match is Grapy (SW 7629), visually identical in normal room light (ΔE 1.64). It sits at the same lightness (LRV 16 vs 15) and carries a true neutral undertone, so it substitutes for Bradford Brown without repainting risk. See the full Grapy swatch →
Benjamin Moore Equivalent of Bradford Brown
Benjamin Moore's nearest match is Kasbah (AF-640), visually identical in normal room light (ΔE 1.8). It sits at the same lightness (LRV 16 vs 15) and carries a warm red undertone, so it substitutes for Bradford Brown without repainting risk. See the full Kasbah swatch →
Valspar Equivalent of Bradford Brown
At Valspar, the closest color to Bradford Brown is Roaming Pony (1003-9B) — very close at ΔE 2.03, though not an exact twin. It sits at the same lightness (LRV 14.7 vs 15) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Roaming Pony swatch →
PPG / Glidden Equivalent of Bradford Brown
PPG / Glidden has no exact twin of Bradford Brown. The nearest is Gibraltar Gray (PPG1002-6) at ΔE 4.3 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 15 vs 15). Compare large swatches before substituting. See the full Gibraltar Gray swatch →
Glidden Equivalent of Bradford Brown
Glidden has no exact twin of Bradford Brown. The nearest is Gibraltar Gray (PPG1002-6) at ΔE 3.88 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 15 vs 15). Compare large swatches before substituting. See the full Gibraltar Gray swatch →
Dutch Boy Equivalent of Bradford Brown
At Dutch Boy, the closest color to Bradford Brown is Deep Smolder (444-5DB) — very close at ΔE 2.34, though not an exact twin. It sits at the same lightness (LRV 15 vs 15) and carries a true neutral undertone; sample both side by side if the room gets strong natural light. See the full Deep Smolder swatch →
HGTV Home by Sherwin-Williams Equivalent of Bradford Brown
HGTV Home by Sherwin-Williams has no exact twin of Bradford Brown. The nearest is Weather Worn (HGSW 2472) at ΔE 4.49 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 15 vs 15). Compare large swatches before substituting. See the full Weather Worn swatch →
Magnolia Home Equivalent of Bradford Brown
Magnolia Home has no exact twin of Bradford Brown. The nearest is Salvaged (JG-147) at ΔE 3.71 — close, but the difference shows next to trim and in side light. It runs slightly darker (LRV 13 vs 15). Compare large swatches before substituting. See the full Salvaged swatch →
Farrow & Ball Equivalent of Bradford Brown
Farrow & Ball has no exact twin of Bradford Brown. The nearest is London Clay (NO. 244) at ΔE 4.17 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 14 vs 15). Compare large swatches before substituting. See the full London Clay swatch →
Hirshfield's Equivalent of Bradford Brown
At Hirshfield's, the closest color to Bradford Brown is Emu (0549) — very close at ΔE 2.74, though not an exact twin. It runs slightly lighter (LRV 18 vs 15) and carries a true neutral undertone; sample both side by side if the room gets strong natural light. See the full Emu swatch →
Rodda Equivalent of Bradford Brown
At Rodda, the closest color to Bradford Brown is Dusk Til Dawn (R112) — very close at ΔE 2.05, though not an exact twin. It sits at the same lightness (LRV 15 vs 15) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Dusk Til Dawn swatch →
Clare Equivalent of Bradford Brown
Clare has no exact twin of Bradford Brown. The nearest is Coffee Date (PNT100-DP-53) at ΔE 3.61 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 14 vs 15). Compare large swatches before substituting. See the full Coffee Date swatch →
Kompozit Equivalent of Bradford Brown
At Kompozit, the closest color to Bradford Brown is Emu (0549) — very close at ΔE 2.74, though not an exact twin. It sits at the same lightness (LRV 16 vs 15) and carries a true neutral undertone; sample both side by side if the room gets strong natural light. See the full Emu swatch →