Beluga
770F-7 · #273031 · LRV 3 — cool blue-green tone, very dark — reads black in most rooms.
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What Color Is Beluga, Really?
Beluga reads as a cool blue-green tone — very dark — reads black in most rooms. The notes below cover how Behr 770F-7 behaves in different light and the closest matches at competing US brands.
Best Rooms and Uses for Beluga
Beluga earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Near-blacks like this are best as contrast — doors, trim, cabinets, window frames.
How Lighting Changes Beluga
At LRV 3, Beluga is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its teal undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Most complaints about Beluga are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
Need It From Another Brand?
Any paint counter can custom-tint Behr 770F-7 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.
| Brand | Closest color | ΔE | LRV | |
|---|---|---|---|---|
| Sherwin-Williams | After the StormSW 9685 · Sherwin-Williams | 4.8 | 3 | Color page → |
| Benjamin Moore | Black Forest GreenHC-187 · Benjamin Moore | 2.4 | 5 | Color page → |
| Valspar | Deep Space EchoT691 · Valspar | 4.2 | 2.8 | Color page → |
| Hirshfield's | Silent Sea0515 · Hirshfield's | 4.7 | 5 | Color page → |
| Portola Paints | Story TellerSTORY TELLER · Portola Paints | 3.7 | 3 | Color page → |
| Rust-Oleum | Charcoal285144 · Rust-Oleum | 4.8 | 4 | Color page → |
Similar Behr Colors
The nearest shades to Beluga within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.
Coordinated palette
Generated by hue-rotating #273031 in HSL space. Pair Beluga with one accent and one neutral — the swatches below are starting points, not final picks.
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