Color spec
| Brand | Rust-Oleum |
| Name | Charcoal |
| SKU | 285144 |
| Hex | #363B3E |
| RGB | 54, 59, 62 |
| HSL | 202°, 7%, 23% |
| LRV | 4 |
| Undertone | cool blue tone |
| Family | Black |
About Rust-Oleum Charcoal
At LRV 4, Charcoal is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its blue undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Charcoal earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Near-blacks like this are best as contrast — doors, trim, cabinets, window frames.
Closest matches by brand
16 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all black from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Portola Paints
Kompozit
Similar Rust-Oleum colors
closest in the Rust-Oleum deckThe nearest shades to Charcoal within Rust-Oleum's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #363B3E in HSL space. Pair Charcoal with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Rust-Oleum Charcoal Equivalents at Other Brands
Matching Charcoal from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Rust-Oleum 285144 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Charcoal
At Sherwin-Williams, the closest color to Charcoal is Greenblack (SW 6994) — very close at ΔE 2.01, though not an exact twin. It sits at the same lightness (LRV 4 vs 4) and carries a true neutral undertone; sample both side by side if the room gets strong natural light. See the full Greenblack swatch →
Behr Equivalent of Charcoal
Behr has no exact twin of Charcoal. The nearest is Stealth Jet (780F-7) at ΔE 4.43 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 4 vs 4). Compare large swatches before substituting. See the full Stealth Jet swatch →
Benjamin Moore Equivalent of Charcoal
Benjamin Moore's nearest match is Black Ink (2127-20), visually identical in normal room light (ΔE 1.16). It runs slightly lighter (LRV 6 vs 4) and carries a cool blue undertone, so it substitutes for Charcoal without repainting risk. See the full Black Ink swatch →
Valspar Equivalent of Charcoal
Valspar's nearest match is Black Heron (V120-3), visually identical in normal room light (ΔE 1.88). It sits at the same lightness (LRV 4.5 vs 4) and carries a true neutral undertone, so it substitutes for Charcoal without repainting risk. See the full Black Heron swatch →
PPG / Glidden Equivalent of Charcoal
At PPG / Glidden, the closest color to Charcoal is Starless Sky (PPG0995-7) — very close at ΔE 2.73, though not an exact twin. It sits at the same lightness (LRV 5 vs 4) and carries a true neutral undertone; sample both side by side if the room gets strong natural light. See the full Starless Sky swatch →
Glidden Equivalent of Charcoal
Glidden has no exact twin of Charcoal. The nearest is Onyx Black (00NN 05/000) at ΔE 3.56 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 5 vs 4). Compare large swatches before substituting. See the full Onyx Black swatch →
Dunn-Edwards Equivalent of Charcoal
Dunn-Edwards has no exact twin of Charcoal. The nearest is Black (DEA002) at ΔE 3.66 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 4 vs 4). Compare large swatches before substituting. See the full Black swatch →
Farrow & Ball Equivalent of Charcoal
At Farrow & Ball, the closest color to Charcoal is Smelt Black (NO. G18) — very close at ΔE 3.12, though not an exact twin. It sits at the same lightness (LRV 5 vs 4) and carries a true neutral undertone; sample both side by side if the room gets strong natural light. See the full Smelt Black swatch →
Diamond Vogel Equivalent of Charcoal
At Diamond Vogel, the closest color to Charcoal is Grantsburg Gray (H101) — very close at ΔE 2.31, though not an exact twin. It sits at the same lightness (LRV 4 vs 4) and carries a true neutral undertone; sample both side by side if the room gets strong natural light. See the full Grantsburg Gray swatch →
Hirshfield's Equivalent of Charcoal
Hirshfield's has no exact twin of Charcoal. The nearest is Octavius (0522) at ΔE 3.59 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 6 vs 4). Compare large swatches before substituting. See the full Octavius swatch →
Rodda Equivalent of Charcoal
Rodda has no exact twin of Charcoal. The nearest is Midnight (CA210) at ΔE 4.94 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 5 vs 4). Compare large swatches before substituting. See the full Midnight swatch →
C2 Paint Equivalent of Charcoal
At C2 Paint, the closest color to Charcoal is Aperture (C2-981) — very close at ΔE 3.08, though not an exact twin. It sits at the same lightness (LRV 4 vs 4) and carries a true neutral undertone; sample both side by side if the room gets strong natural light. See the full Aperture swatch →
Portola Paints Equivalent of Charcoal
At Portola Paints, the closest color to Charcoal is Newton's Indigo (NEWTON'S INDIGO) — very close at ΔE 3.34, though not an exact twin. It sits at the same lightness (LRV 4 vs 4) and carries a cool blue undertone; sample both side by side if the room gets strong natural light. See the full Newton's Indigo swatch →
Kompozit Equivalent of Charcoal
Kompozit has no exact twin of Charcoal. The nearest is Octavius (0522) at ΔE 3.59 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 4 vs 4). Compare large swatches before substituting. See the full Octavius swatch →