Color spec
| Brand | Valspar |
| Name | Rich Chocolate |
| SKU | 1005-9A |
| Hex | #613B2F |
| RGB | 97, 59, 47 |
| HSL | 14°, 35%, 28% |
| LRV | 5.9 |
| Undertone | warm red tone |
| Family | Brown |
About Valspar Rich Chocolate
At LRV 5.9, Rich Chocolate is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Rich Chocolate earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Browns ground a room and pair naturally with leather, wood and warm metals.
Closest matches by brand
10 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all brown from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Hirshfield's
Kompozit
Similar Valspar colors
closest in the Valspar deckThe nearest shades to Rich Chocolate within Valspar's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #613B2F in HSL space. Pair Rich Chocolate with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Valspar Rich Chocolate Equivalents at Other Brands
Matching Rich Chocolate from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Valspar 1005-9A directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Rich Chocolate
At Sherwin-Williams, the closest color to Rich Chocolate is Fiery Brown (SW 6055) — very close at ΔE 2.53, though not an exact twin. It sits at the same lightness (LRV 5 vs 5.9) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Fiery Brown swatch →
Behr Equivalent of Rich Chocolate
At Behr, the closest color to Rich Chocolate is Brown Velvet (N160-7) — very close at ΔE 2.03, though not an exact twin. It sits at the same lightness (LRV 6 vs 5.9) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Brown Velvet swatch →
Benjamin Moore Equivalent of Rich Chocolate
Benjamin Moore's nearest match is Terrazzo Brown (CSP-360), visually identical in normal room light (ΔE 1.03). It sits at the same lightness (LRV 7 vs 5.9) and carries a warm red undertone, so it substitutes for Rich Chocolate without repainting risk. See the full Terrazzo Brown swatch →
Dutch Boy Equivalent of Rich Chocolate
Dutch Boy's nearest match is Barbeque Red (409-7DB), visually identical in normal room light (ΔE 1.82). It sits at the same lightness (LRV 5 vs 5.9) and carries a warm red undertone, so it substitutes for Rich Chocolate without repainting risk. See the full Barbeque Red swatch →
HGTV Home by Sherwin-Williams Equivalent of Rich Chocolate
At HGTV Home by Sherwin-Williams, the closest color to Rich Chocolate is Dying Ember (HGSW 3041) — very close at ΔE 2.53, though not an exact twin. It sits at the same lightness (LRV 6 vs 5.9) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Dying Ember swatch →
Farrow & Ball Equivalent of Rich Chocolate
Farrow & Ball has no exact twin of Rich Chocolate. The nearest is Deep Reddish Brown (NO. W101) at ΔE 4.48 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 8 vs 5.9). Compare large swatches before substituting. See the full Deep Reddish Brown swatch →
Hirshfield's Equivalent of Rich Chocolate
At Hirshfield's, the closest color to Rich Chocolate is Otis Madeira (H0134) — very close at ΔE 3.48, though not an exact twin. It sits at the same lightness (LRV 6 vs 5.9) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Otis Madeira swatch →