Color spec
| Brand | Valspar |
| Name | Naivete |
| SKU | 7001-21 |
| Hex | #F7EEEA |
| RGB | 247, 238, 234 |
| HSL | 18°, 45%, 94% |
| LRV | 86.7 |
| Undertone | near-white with a hint of color |
| Family | Purple |
About Valspar Naivete
Naivete is very light — LRV 86.7, close to white. It opens up small or dim rooms and keeps walls feeling airy. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In north light it can read slightly cooler; a warm white trim alongside keeps it from going clinical.
Naivete shines on ceilings, trim and in small or low-light rooms where you need to stretch the light — and as a calm whole-home backdrop. Purples range from restful (bedrooms) to dramatic (powder rooms) depending on depth.
Closest matches by brand
17 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all purple from that brand.
Sherwin-Williams
Behr
Benjamin Moore
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Clare
Portola Paints
Kompozit
Similar Valspar colors
closest in the Valspar deckThe nearest shades to Naivete within Valspar's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #F7EEEA in HSL space. Pair Naivete with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Valspar Naivete Equivalents at Other Brands
Matching Naivete from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Valspar 7001-21 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Naivete
At Sherwin-Williams, the closest color to Naivete is Arcade White (SW 7100) — very close at ΔE 2.84, though not an exact twin. It sits at the same lightness (LRV 86 vs 86.7) and carries a near-white undertone; sample both side by side if the room gets strong natural light. See the full Arcade White swatch →
Behr Equivalent of Naivete
Behr's nearest match is Bella Pink (210E-1), visually identical in normal room light (ΔE 1.54). It sits at the same lightness (LRV 87 vs 86.7) and carries a near-white undertone, so it substitutes for Naivete without repainting risk. See the full Bella Pink swatch →
Benjamin Moore Equivalent of Naivete
At Benjamin Moore, the closest color to Naivete is White Zinfandel (880) — very close at ΔE 2.12, though not an exact twin. It sits at the same lightness (LRV 87 vs 86.7) and carries a near-white undertone; sample both side by side if the room gets strong natural light. See the full White Zinfandel swatch →
PPG / Glidden Equivalent of Naivete
The closest PPG / Glidden equivalent of Naivete is Summer Lily (PPG1191-1). At ΔE 0.81 the two are indistinguishable on a wall — it carries the same near-white undertone and runs slightly darker (LRV 84 vs 86.7). If PPG / Glidden is your counter, order Summer Lily and you'll get the same color. See the full Summer Lily swatch →
Glidden Equivalent of Naivete
At Glidden, the closest color to Naivete is Snowy Mount (PPG1049-1) — very close at ΔE 2.73, though not an exact twin. It sits at the same lightness (LRV 86 vs 86.7) and carries a near-white undertone; sample both side by side if the room gets strong natural light. See the full Snowy Mount swatch →
Dutch Boy Equivalent of Naivete
Dutch Boy has no exact twin of Naivete. The nearest is Simplified White (020W) at ΔE 4.1 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 86 vs 86.7). Compare large swatches before substituting. See the full Simplified White swatch →
HGTV Home by Sherwin-Williams Equivalent of Naivete
HGTV Home by Sherwin-Williams has no exact twin of Naivete. The nearest is Storyteller (HGSW 4053) at ΔE 4.09 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 87 vs 86.7). Compare large swatches before substituting. See the full Storyteller swatch →
Dunn-Edwards Equivalent of Naivete
At Dunn-Edwards, the closest color to Naivete is Light Beige (DE6211) — very close at ΔE 2.43, though not an exact twin. It runs noticeably darker (LRV 80 vs 86.7) and carries a near-white undertone; sample both side by side if the room gets strong natural light. See the full Light Beige swatch →
Magnolia Home Equivalent of Naivete
Magnolia Home has no exact twin of Naivete. The nearest is Silos White (JG-107) at ΔE 4.19 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 86 vs 86.7). Compare large swatches before substituting. See the full Silos White swatch →
Diamond Vogel Equivalent of Naivete
Diamond Vogel's nearest match is Baby Blossom (1076), visually identical in normal room light (ΔE 1.41). It sits at the same lightness (LRV 86 vs 86.7) and carries a near-white undertone, so it substitutes for Naivete without repainting risk. See the full Baby Blossom swatch →
Hirshfield's Equivalent of Naivete
Hirshfield's's nearest match is Baby Blossom (1076), visually identical in normal room light (ΔE 1.13). It runs slightly darker (LRV 85 vs 86.7) and carries a near-white undertone, so it substitutes for Naivete without repainting risk. See the full Baby Blossom swatch →
Rodda Equivalent of Naivete
Rodda has no exact twin of Naivete. The nearest is Artisan White (CA013) at ΔE 4.52 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 86 vs 86.7). Compare large swatches before substituting. See the full Artisan White swatch →
C2 Paint Equivalent of Naivete
C2 Paint's nearest match is Pearl (C2-852), visually identical in normal room light (ΔE 1.39). It sits at the same lightness (LRV 87 vs 86.7) and carries a near-white undertone, so it substitutes for Naivete without repainting risk. See the full Pearl swatch →
Clare Equivalent of Naivete
Clare's nearest match is Wing It (PNT100-LT-24), visually identical in normal room light (ΔE 1.78). It sits at the same lightness (LRV 88 vs 86.7) and carries a near-white undertone, so it substitutes for Naivete without repainting risk. See the full Wing It swatch →
Portola Paints Equivalent of Naivete
At Portola Paints, the closest color to Naivete is Origami (ORIGAMI) — very close at ΔE 3.11, though not an exact twin. It sits at the same lightness (LRV 86 vs 86.7) and carries a near-white undertone; sample both side by side if the room gets strong natural light. See the full Origami swatch →
Kompozit Equivalent of Naivete
Kompozit's nearest match is Baby Blossom (1076), visually identical in normal room light (ΔE 1.13). It sits at the same lightness (LRV 88 vs 86.7) and carries a near-white undertone, so it substitutes for Naivete without repainting risk. See the full Baby Blossom swatch →