Color spec
| Brand | Valspar |
| Name | Hickory Chips |
| SKU | M247 |
| Hex | #69492A |
| RGB | 105, 73, 42 |
| HSL | 30°, 43%, 29% |
| LRV | 8 |
| Undertone | warm red-orange tone |
| Family | Brown |
About Valspar Hickory Chips
At LRV 8, Hickory Chips is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Hickory Chips earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Browns ground a room and pair naturally with leather, wood and warm metals.
Closest matches by brand
3 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all brown from that brand.
Sherwin-Williams
Behr
HGTV Home by Sherwin-Williams
Similar Valspar colors
closest in the Valspar deckThe nearest shades to Hickory Chips within Valspar's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #69492A in HSL space. Pair Hickory Chips with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Valspar Hickory Chips Equivalents at Other Brands
Matching Hickory Chips from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Valspar M247 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Hickory Chips
Sherwin-Williams's nearest match is Sturdy Brown (SW 6097), visually identical in normal room light (ΔE 1.29). It sits at the same lightness (LRV 8 vs 8) and carries a warm red-orange undertone, so it substitutes for Hickory Chips without repainting risk. See the full Sturdy Brown swatch →
Behr Equivalent of Hickory Chips
At Behr, the closest color to Hickory Chips is Wooden Cabin (290F-7) — very close at ΔE 2.43, though not an exact twin. It sits at the same lightness (LRV 8 vs 8) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Wooden Cabin swatch →
HGTV Home by Sherwin-Williams Equivalent of Hickory Chips
HGTV Home by Sherwin-Williams's nearest match is Brown Aptitude (HGSW 3101), visually identical in normal room light (ΔE 1.29). It sits at the same lightness (LRV 8 vs 8) and carries a warm red-orange undertone, so it substitutes for Hickory Chips without repainting risk. See the full Brown Aptitude swatch →