Magnolia Home Rural Trail#7C684F · LRV 13
Why this color. Warm earth-brown Joanna pairs with Shiplap for layered palettes.
Rural Trail reads as a red-orange / warm — dark — high drama, needs strong daylight or warm bulbs. The notes below cover the spec, what Magnolia Home JG-074 actually looks like under different light, and the closest matches at competing US brands.
Color spec
| Brand | Magnolia Home |
| Name | Rural Trail |
| SKU | JG-074 |
| Hex | #7C684F |
| RGB | 124, 104, 79 |
| HSL | 33°, 22%, 40% |
| LRV | 13 |
| Undertone | red-orange / warm |
| Family | Brown |
Kompozit alternative
The closest hex in the Kompozit deck, ranked by ΔE2000 (perceptual color difference). ΔE under 2 is indistinguishable to most eyes; under 5 is a very close visual match.
Closest matches at every US brand
9 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all brown from that brand.
Benjamin Moore
Behr
Sherwin-Williams
Dunn-Edwards
PPG / Glidden
Valspar
Farrow & Ball
Backdrop
Clare
Coordinated palette
Generated by hue-rotating #7C684F in HSL space. Pair Rural Trail with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.