Color guide · HGTV Home by Sherwin-Williams · Pink

Plum Delia

HGSW 3013 · #907676 · LRV 19 · warm red tone

HGSW 3013 · #907676 · LRV 19 — warm red tone, dark — high drama, needs strong daylight or warm bulbs.

Plum DeliaHGTV Home by Sherwin-Williams · HGSW 3013
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Plum Delia
HGTV HOME BY SHERWIN-WILLIAMS · HGSW 3013 · #907676
Brand · codeHGTV Home by Sherwin-WilliamsHGSW 3013 · all HGTV Home by Sherwin-Williams pinks
LRV19Dark — high drama, needs strong daylight or warm bulbs.
Undertonewarm red tone
FamilyPink
Hex · RGB · HSL#907676 · 144, 118, 118 · 0°, 10%, 51%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1Juneberry9
  2. 2Berry Bush14
  3. 3Plum Delia19
  4. 4Retro Pink38
  5. 5Vintage Tea Rose47
Undertone and depth

What Color Is Plum Delia, Really?

Plum Delia reads as a warm red tone — dark — high drama, needs strong daylight or warm bulbs. The notes below cover how HGTV Home by Sherwin-Williams HGSW 3013 behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for Plum Delia

Plum Delia works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.

Light by light

How Lighting Changes Plum Delia

With an LRV of 19, Plum Delia is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.

Test it in your light, not a showroom's

Most complaints about Plum Delia are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

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Same color, different store

Need It From Another Brand?

Any paint counter can custom-tint HGTV Home by Sherwin-Williams HGSW 3013 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.

Same deck, next chip over

Similar HGTV Home by Sherwin-Williams Colors

The nearest shades to Plum Delia within HGTV Home by Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on Plum Delia · 5 : 1 · passes AAWhite text on Plum Delia · 4.2 : 1 · large text only

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #907676 in HSL space. Pair Plum Delia with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#907676 + #769090
TRIADIC
#907676 · #769076 · #767690
ANALOGOUS
#907683 · #907676 · #908376

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Jessica Williams

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