Color spec
| Brand | HGTV Home by Sherwin-Williams |
| Name | Plum Delia |
| SKU | HGSW 3013 |
| Hex | #907676 |
| RGB | 144, 118, 118 |
| HSL | 0°, 10%, 51% |
| LRV | 19 |
| Undertone | red / warm |
| Family | Brown |
About HGTV Home by Sherwin-Williams Plum Delia
With an LRV of 19, Plum Delia is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Plum Delia works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Browns ground a room and pair naturally with leather, wood and warm metals.
Closest matches at every US brand
14 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all brown from that brand.
Sherwin-Williams
Dutch Boy
Benjamin Moore
Behr
PPG / Glidden
Dunn-Edwards
C2 Paint
Valspar
Diamond Vogel
Kompozit
Farrow & Ball
Magnolia Home
Clare
Backdrop
Similar HGTV Home by Sherwin-Williams colors
closest in the HGTV Home by Sherwin-Williams deckThe nearest shades to Plum Delia within HGTV Home by Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #907676 in HSL space. Pair Plum Delia with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
HGTV Home by Sherwin-Williams Plum Delia Equivalents at Other Brands
Matching Plum Delia from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint HGTV Home by Sherwin-Williams HGSW 3013 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Plum Delia
The closest Sherwin-Williams equivalent of Plum Delia is Socialite (SW 6025). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 20 vs 19). If Sherwin-Williams is your counter, order Socialite and you'll get the same color. See the full Socialite swatch →
Dutch Boy Equivalent of Plum Delia
The closest Dutch Boy equivalent of Plum Delia is Rosey Quartz (401-5DB). At ΔE 0.63 the two are indistinguishable on a wall — it carries the same warm red undertone and sits at the same lightness (LRV 20 vs 19). If Dutch Boy is your counter, order Rosey Quartz and you'll get the same color. See the full Rosey Quartz swatch →
Benjamin Moore Equivalent of Plum Delia
Benjamin Moore's nearest match is Quietly Violet (CSP-415), visually identical in normal room light (ΔE 1.26). It runs slightly lighter (LRV 21 vs 19) and carries a warm red undertone, so it substitutes for Plum Delia without repainting risk. See the full Quietly Violet swatch →
Behr Equivalent of Plum Delia
At Behr, the closest color to Plum Delia is Cougar (180F-5) — very close at ΔE 2.57, though not an exact twin. It runs slightly lighter (LRV 22 vs 19) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Cougar swatch →
Dunn-Edwards Equivalent of Plum Delia
At Dunn-Edwards, the closest color to Plum Delia is Porcupine Needles (DE6033) — very close at ΔE 3.13, though not an exact twin. It sits at the same lightness (LRV 20 vs 19) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Porcupine Needles swatch →
PPG / Glidden Equivalent of Plum Delia
PPG / Glidden has no exact twin of Plum Delia. The nearest is Woodchuck (PPG1016-6) at ΔE 3.6 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 19 vs 19). Compare large swatches before substituting. See the full Woodchuck swatch →
C2 Paint Equivalent of Plum Delia
C2 Paint has no exact twin of Plum Delia. The nearest is Pueblo (C2-510) at ΔE 3.93 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 20 vs 19). Compare large swatches before substituting. See the full Pueblo swatch →
Valspar Equivalent of Plum Delia
Valspar doesn't make a true equivalent of Plum Delia — the nearest deck color, Soft Rabbit Brown (1002-9C), is clearly different (ΔE 5.66). For an exact match, any Valspar retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 3013 instead. See the full Soft Rabbit Brown swatch →
Diamond Vogel Equivalent of Plum Delia
Diamond Vogel doesn't make a true equivalent of Plum Delia — the nearest deck color, Charming Violet (1221), is clearly different (ΔE 5.72). For an exact match, any Diamond Vogel retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 3013 instead. See the full Charming Violet swatch →
Kompozit Equivalent of Plum Delia
Kompozit doesn't make a true equivalent of Plum Delia — the nearest deck color, Emerging Leaf (0135), is clearly different (ΔE 5.92). For an exact match, any Kompozit retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 3013 instead. See the full Emerging Leaf swatch →
Magnolia Home Equivalent of Plum Delia
Magnolia Home doesn't make a true equivalent of Plum Delia — the nearest deck color, Wooden Palette (JG-130), is clearly different (ΔE 9.23). For an exact match, any Magnolia Home retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 3013 instead. See the full Wooden Palette swatch →
Clare Equivalent of Plum Delia
Clare doesn't make a true equivalent of Plum Delia — the nearest deck color, Dirty Chai (PNT100-DP-52), is clearly different (ΔE 11.9). For an exact match, any Clare retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 3013 instead. See the full Dirty Chai swatch →
Farrow & Ball Equivalent of Plum Delia
Farrow & Ball doesn't make a true equivalent of Plum Delia — the nearest deck color, Mole's Breath (NO. 276), is clearly different (ΔE 11.92). For an exact match, any Farrow & Ball retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 3013 instead. See the full Mole's Breath swatch →
Backdrop Equivalent of Plum Delia
Backdrop doesn't make a true equivalent of Plum Delia — the nearest deck color, Hartford (BD-HF), is clearly different (ΔE 20.5). For an exact match, any Backdrop retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 3013 instead. See the full Hartford swatch →