Color spec
| Brand | HGTV Home by Sherwin-Williams |
| Name | Messenger Bag |
| SKU | HGSW 7740 |
| Hex | #7D745E |
| RGB | 125, 116, 94 |
| HSL | 43°, 14%, 43% |
| LRV | 18 |
| Undertone | red-orange / warm |
| Family | Neutral |
About HGTV Home by Sherwin-Williams Messenger Bag
With an LRV of 18, Messenger Bag is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Messenger Bag works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Greige-leaning neutrals like this are the safe whole-home choice when you want warmth without committing to a color.
Closest matches at every US brand
14 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all neutral from that brand.
Sherwin-Williams
Benjamin Moore
Dunn-Edwards
Valspar
C2 Paint
Behr
Diamond Vogel
Dutch Boy
Farrow & Ball
PPG / Glidden
Kompozit
Clare
Magnolia Home
Backdrop
Similar HGTV Home by Sherwin-Williams colors
closest in the HGTV Home by Sherwin-Williams deckThe nearest shades to Messenger Bag within HGTV Home by Sherwin-Williams's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #7D745E in HSL space. Pair Messenger Bag with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
HGTV Home by Sherwin-Williams Messenger Bag Equivalents at Other Brands
Matching Messenger Bag from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint HGTV Home by Sherwin-Williams HGSW 7740 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Messenger Bag
The closest Sherwin-Williams equivalent of Messenger Bag is Messenger Bag (SW 7740). At ΔE 0 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 18 vs 18). If Sherwin-Williams is your counter, order Messenger Bag and you'll get the same color. See the full Messenger Bag swatch →
Benjamin Moore Equivalent of Messenger Bag
The closest Benjamin Moore equivalent of Messenger Bag is Bayleaf (1533). At ΔE 0.63 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 17 vs 18). If Benjamin Moore is your counter, order Bayleaf and you'll get the same color. See the full Bayleaf swatch →
Dunn-Edwards Equivalent of Messenger Bag
Dunn-Edwards's nearest match is Outdoorsy (DEBN60), visually identical in normal room light (ΔE 1.33). It sits at the same lightness (LRV 17 vs 18) and carries a warm red-orange undertone, so it substitutes for Messenger Bag without repainting risk. See the full Outdoorsy swatch →
Valspar Equivalent of Messenger Bag
At Valspar, the closest color to Messenger Bag is Private Affair (8004-23F) — very close at ΔE 2.29, though not an exact twin. It sits at the same lightness (LRV 17 vs 18) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Private Affair swatch →
C2 Paint Equivalent of Messenger Bag
At C2 Paint, the closest color to Messenger Bag is Fugitive (C2-920) — very close at ΔE 2.45, though not an exact twin. It sits at the same lightness (LRV 19 vs 18) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Fugitive swatch →
Diamond Vogel Equivalent of Messenger Bag
At Diamond Vogel, the closest color to Messenger Bag is Astoria Gray (H130) — very close at ΔE 2.6, though not an exact twin. It sits at the same lightness (LRV 17 vs 18) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Astoria Gray swatch →
Behr Equivalent of Messenger Bag
At Behr, the closest color to Messenger Bag is Ash Brown (N320-6A) — very close at ΔE 2.8, though not an exact twin. It sits at the same lightness (LRV 18 vs 18) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Ash Brown swatch →
PPG / Glidden Equivalent of Messenger Bag
At PPG / Glidden, the closest color to Messenger Bag is Positively Palm (PPG1030-6) — very close at ΔE 3.27, though not an exact twin. It sits at the same lightness (LRV 17 vs 18) and carries a warm yellow undertone; sample both side by side if the room gets strong natural light. See the full Positively Palm swatch →
Farrow & Ball Equivalent of Messenger Bag
Farrow & Ball has no exact twin of Messenger Bag. The nearest is Broccoli Brown (NO. 198) at ΔE 3.76 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 18 vs 18). Compare large swatches before substituting. See the full Broccoli Brown swatch →
Dutch Boy Equivalent of Messenger Bag
Dutch Boy has no exact twin of Messenger Bag. The nearest is Hooting Owl (420-5DB) at ΔE 4.06 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 17 vs 18). Compare large swatches before substituting. See the full Hooting Owl swatch →
Kompozit Equivalent of Messenger Bag
Kompozit has no exact twin of Messenger Bag. The nearest is Coastal Fog (0213) at ΔE 4.45 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 17 vs 18). Compare large swatches before substituting. See the full Coastal Fog swatch →
Clare Equivalent of Messenger Bag
Clare has no exact twin of Messenger Bag. The nearest is Field Trip (PNT100-DP-66) at ΔE 4.81 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 18 vs 18). Compare large swatches before substituting. See the full Field Trip swatch →
Backdrop Equivalent of Messenger Bag
Backdrop doesn't make a true equivalent of Messenger Bag — the nearest deck color, Old Soul (BD-OS), is clearly different (ΔE 5.92). For an exact match, any Backdrop retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 7740 instead. See the full Old Soul swatch →
Magnolia Home Equivalent of Messenger Bag
Magnolia Home doesn't make a true equivalent of Messenger Bag — the nearest deck color, Elemental (JG-129), is clearly different (ΔE 7.9). For an exact match, any Magnolia Home retailer can custom-tint HGTV Home by Sherwin-Williams HGSW 7740 instead. See the full Elemental swatch →