Color spec
| Brand | Glidden |
| Name | Mocha Mauve |
| SKU | 60YR 30/094 |
| Hex | #A69089 |
| RGB | 166, 144, 137 |
| HSL | 14°, 14%, 59% |
| LRV | 30 |
| Undertone | warm red tone |
| Family | Brown |
About Glidden Mocha Mauve
Mocha Mauve sits in the mid-range at LRV 30, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
Mocha Mauve is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Browns ground a room and pair naturally with leather, wood and warm metals.
Closest matches by brand
13 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all brown from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
Kompozit
Similar Glidden colors
closest in the Glidden deckThe nearest shades to Mocha Mauve within Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #A69089 in HSL space. Pair Mocha Mauve with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Glidden Mocha Mauve Equivalents at Other Brands
Matching Mocha Mauve from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Glidden 60YR 30/094 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Mocha Mauve
Sherwin-Williams has no exact twin of Mocha Mauve. The nearest is Chatura Gray (SW 9169) at ΔE 4.71 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 30 vs 30). Compare large swatches before substituting. See the full Chatura Gray swatch →
Behr Equivalent of Mocha Mauve
At Behr, the closest color to Mocha Mauve is Tribeca (MQ1-40) — very close at ΔE 2.29, though not an exact twin. It sits at the same lightness (LRV 29 vs 30) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Tribeca swatch →
Benjamin Moore Equivalent of Mocha Mauve
At Benjamin Moore, the closest color to Mocha Mauve is Studio Clay (CSP-380) — very close at ΔE 3.23, though not an exact twin. It sits at the same lightness (LRV 29 vs 30) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Studio Clay swatch →
Valspar Equivalent of Mocha Mauve
Valspar's nearest match is Monkeypod (8004-5E), visually identical in normal room light (ΔE 1.19). It sits at the same lightness (LRV 29 vs 30) and carries a warm red undertone, so it substitutes for Mocha Mauve without repainting risk. See the full Monkeypod swatch →
PPG / Glidden Equivalent of Mocha Mauve
PPG / Glidden's nearest match is Tanglewood (PPG1073-5), visually identical in normal room light (ΔE 1.71). It sits at the same lightness (LRV 30 vs 30) and carries a warm red undertone, so it substitutes for Mocha Mauve without repainting risk. See the full Tanglewood swatch →
Dutch Boy Equivalent of Mocha Mauve
Dutch Boy's nearest match is Plum Punch (402-4DB), visually identical in normal room light (ΔE 1.19). It sits at the same lightness (LRV 29 vs 30) and carries a warm red undertone, so it substitutes for Mocha Mauve without repainting risk. See the full Plum Punch swatch →
HGTV Home by Sherwin-Williams Equivalent of Mocha Mauve
HGTV Home by Sherwin-Williams has no exact twin of Mocha Mauve. The nearest is Terminal Taupe (HGSW 2474) at ΔE 4.71 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 30 vs 30). Compare large swatches before substituting. See the full Terminal Taupe swatch →
Dunn-Edwards Equivalent of Mocha Mauve
At Dunn-Edwards, the closest color to Mocha Mauve is Ash Hollow (DE6046) — very close at ΔE 2.8, though not an exact twin. It runs slightly darker (LRV 28 vs 30) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Ash Hollow swatch →
Magnolia Home Equivalent of Mocha Mauve
Magnolia Home has no exact twin of Mocha Mauve. The nearest is Homebody (JG-136) at ΔE 4.2 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 29 vs 30). Compare large swatches before substituting. See the full Homebody swatch →
Farrow & Ball Equivalent of Mocha Mauve
At Farrow & Ball, the closest color to Mocha Mauve is Sulking Room Pink (NO. 295) — very close at ΔE 2.82, though not an exact twin. It sits at the same lightness (LRV 29 vs 30) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Sulking Room Pink swatch →
Diamond Vogel Equivalent of Mocha Mauve
Diamond Vogel's nearest match is Baby Sprout (0134), visually identical in normal room light (ΔE 1.77). It sits at the same lightness (LRV 30 vs 30) and carries a warm red undertone, so it substitutes for Mocha Mauve without repainting risk. See the full Baby Sprout swatch →
Hirshfield's Equivalent of Mocha Mauve
Hirshfield's's nearest match is Bush Buck (0141), visually identical in normal room light (ΔE 1.74). It sits at the same lightness (LRV 29 vs 30) and carries a warm red undertone, so it substitutes for Mocha Mauve without repainting risk. See the full Bush Buck swatch →
Kompozit Equivalent of Mocha Mauve
Kompozit's nearest match is Bush Buck (0141), visually identical in normal room light (ΔE 1.74). It sits at the same lightness (LRV 29 vs 30) and carries a warm red undertone, so it substitutes for Mocha Mauve without repainting risk. See the full Bush Buck swatch →