CP
GLIDDEN · PPG1001-7

Glidden Black Magic#414040 · LRV 5

Black Magic reads as a true neutral (no measurable hue) — very dark — reads black in most rooms. The notes below cover the spec, what Glidden PPG1001-7 actually looks like under different light, and the closest matches at competing US brands.

GLIDDEN BLACK MAGIC
RGB 65, 64, 64 LRV 5

Color spec

Brand Glidden
Name Black Magic
SKU PPG1001-7
Hex #414040
RGB 65, 64, 64
HSL 0°, 1%, 25%
LRV 5
Undertone true neutral (no measurable hue)
Family Black

About Glidden Black Magic

At LRV 5, Black Magic is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Because it carries almost no measurable hue, it stays a true neutral and pairs cleanly with nearly any trim or floor. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.

Black Magic earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Near-blacks like this are best as contrast — doors, trim, cabinets, window frames.

Closest matches at every US brand

20 brands · top 5 each

5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all black from that brand.

Sherwin-Williams

1,947 colors in deck · best ΔE 1.87
All black at Sherwin-Williams →
SW 7069 · #434341 · ΔE 1.87 · LRV 6
SW 9600 · #413D3C · ΔE 1.98 · LRV 5
SW 7083 · #443E40 · ΔE 3.5 · LRV 5
SW 9605 · #453E39 · ΔE 4.17 · LRV 5
SW 7675 · #48423C · ΔE 4.26 · LRV 6

Behr

5,644 colors in deck · best ΔE 0.66
All black at Behr →
T13-3 · #3F3E3E · ΔE 0.66 · LRV 5
ECC-10-2 · #3F3F40 · ΔE 0.89 · LRV 5
HDC-MD-04 · #3E3F41 · ΔE 1.64 · LRV 5
MQ1-35 · #433F3E · ΔE 1.81 · LRV 5
ECC-25-3 · #3C3F40 · ΔE 2.5 · LRV 5

Benjamin Moore

3,934 colors in deck · best ΔE 1.31
All black at Benjamin Moore →
2133-20 · #3D3D3E · ΔE 1.31 · LRV 5
2125-10 · #3D3F40 · ΔE 1.92 · LRV 5
CSP-570 · #404343 · ΔE 2.61 · LRV 6
CSP-540 · #403C3F · ΔE 3.13 · LRV 5
2117-20 · #413D44 · ΔE 5.05 · LRV 6

Valspar

2,858 colors in deck · best ΔE 0.63
All black at Valspar →
8006-11F · #424040 · ΔE 0.63 · LRV 5
6009-1 · #443F3E · ΔE 2.37 · LRV 5.2
8006-4G · #3C3E3C · ΔE 2.78 · LRV 5
V123-3 · #3C3E3C · ΔE 2.78 · LRV 4.8
8005-1G · #3F3E39 · ΔE 3.36 · LRV 5

PPG / Glidden

2,132 colors in deck · best ΔE 0.65
All black at PPG / Glidden →
PPG1001-7 · #404040 · ΔE 0.65 · LRV 5
PPG0995-7 · #3C3D3D · ΔE 1.72 · LRV 5
FLLW36 · #404149 · ΔE 4.81 · LRV 5
PPG1013-7 · #404049 · ΔE 5.39 · LRV 5
PPG14-05 · #3D4645 · ΔE 6.05 · LRV 6

Dutch Boy

1,340 colors in deck · best ΔE 1.36
All black at Dutch Boy →
437-7DB · #41403E · ΔE 1.36 · LRV 5
438-6DB · #413C39 · ΔE 2.96 · LRV 5
447-7DB · #443E40 · ΔE 3.5 · LRV 5
405-7DB · #48423C · ΔE 4.26 · LRV 6
423-7DB · #424036 · ΔE 5.94 · LRV 5
HGSW 1481 · #434341 · ΔE 1.87 · LRV 6
HGSW 7069 · #434341 · ΔE 1.87 · LRV 6
HGSW 3381 · #443E40 · ΔE 3.5 · LRV 5
HGSW 7083 · #443E40 · ΔE 3.5 · LRV 5
HGSW 2451 · #48423C · ΔE 4.26 · LRV 6

Dunn-Edwards

2,298 colors in deck · best ΔE 1.64
All black at Dunn-Edwards →
DE6350 · #3E3F41 · ΔE 1.64 · LRV 5
DEBN80 · #464343 · ΔE 1.67 · LRV 6
DEB008 · #444447 · ΔE 2.33 · LRV 5
DEBN13 · #463C3D · ΔE 5.37 · LRV 5
DEBN22 · #4A3E3F · ΔE 6.3 · LRV 5

Magnolia Home

160 colors in deck · best ΔE 4
All black at Magnolia Home →
JG-144 · #48474C · ΔE 4 · LRV 6
JG-97 · #40464B · ΔE 4.69 · LRV 6
JG-150 · #3F3632 · ΔE 5.62 · LRV 4
JG-149 · #514647 · ΔE 6.34 · LRV 7
JG-102 · #4B3C49 · ΔE 10.64 · LRV 5

Farrow & Ball

209 colors in deck · best ΔE 2.39
All black at Farrow & Ball →
NO. 256 · #3B3938 · ΔE 2.39 · LRV 4
NO. 57 · #454749 · ΔE 2.94 · LRV 6
NO. 31 · #45494C · ΔE 4.14 · LRV 7
NO. 294 · #484348 · ΔE 4.49 · LRV 6
NO. 36 · #534644 · ΔE 7.04 · LRV 7

Diamond Vogel

1,386 colors in deck · best ΔE 1.31
All black at Diamond Vogel →
0515 · #3D3D3E · ΔE 1.31 · LRV 5
H101 · #393A3B · ΔE 2.45 · LRV 4
0529 · #464747 · ΔE 2.54 · LRV 6
0522 · #47474B · ΔE 3.43 · LRV 6
H098 · #454742 · ΔE 4.55 · LRV 6

Hirshfield's

1,469 colors in deck · best ΔE 2.2
All black at Hirshfield's →
0529 · #3A3B3B · ΔE 2.2 · LRV 6
0536 · #454543 · ΔE 2.25 · LRV 8
0543 · #423F3B · ΔE 2.61 · LRV 7
0557 · #463E3B · ΔE 4.14 · LRV 7
0494 · #3E4445 · ΔE 4.17 · LRV 7

Rodda

357 colors in deck · best ΔE 0.87
All black at Rodda →
R018 · #424242 · ΔE 0.87 · LRV 6
CA213 · #443F3E · ΔE 2.37 · LRV 5
R090 · #424547 · ΔE 2.86 · LRV 6
CA222 · #474140 · ΔE 2.99 · LRV 5
CA216 · #494040 · ΔE 4.66 · LRV 5

C2 Paint

580 colors in deck · best ΔE 1.55
All black at C2 Paint →
C2-949 · #423F40 · ΔE 1.55 · LRV 5
C2-933 · #40423F · ΔE 3.11 · LRV 5
C2-837 · #48443F · ΔE 3.54 · LRV 6
C2-821 · #4A4244 · ΔE 4.63 · LRV 6
C2-677 · #39423F · ΔE 6.49 · LRV 5

Clare

78 colors in deck · best ΔE 2.65
All black at Clare →
PNT100-DP-54 · #484745 · ΔE 2.65 · LRV 6
PNT100-DP-55 · #515052 · ΔE 5.6 · LRV 8
PNT100-DP-42 · #545E66 · ΔE 11.6 · LRV 11
PNT100-DP-77 · #604B56 · ΔE 12.86 · LRV 8
PNT100-MD-40 · #41656D · ΔE 17.61 · LRV 12

Portola Paints

69 colors in deck · best ΔE 2.39
All black at Portola Paints →
BLACK SKY · #434545 · ΔE 2.39 · LRV 6
NOMAD · #40393F · ΔE 5.82 · LRV 4
NEWTON'S INDIGO · #333840 · ΔE 5.97 · LRV 4
NOSTALGIA · #454232 · ΔE 8.71 · LRV 5
Poe
POE · #573C3C · ΔE 12.46 · LRV 6

Annie Sloan

31 colors in deck · best ΔE 10.66
All black at Annie Sloan →
AUBUSSON BLUE · #314850 · ΔE 10.66 · LRV 6
RODMELL · #655862 · ΔE 12.81 · LRV 11
NAPOLEONIC BLUE · #2E3C5F · ΔE 15.61 · LRV 5
PRIMER RED · #7F504A · ΔE 19.94 · LRV 11
BURGUNDY · #692830 · ΔE 21.39 · LRV 5

Backdrop

30 colors in deck · best ΔE 4.96
All black at Backdrop →
BD-AH · #3D423E · ΔE 4.96 · LRV 6
BD-LC · #3F4458 · ΔE 10.39 · LRV 6
BD-IT · #5C4435 · ΔE 12.59 · LRV 7
BD-NE · #3D4D3F · ΔE 12.66 · LRV 7
BD-WK · #3F546B · ΔE 13.55 · LRV 8

Rust-Oleum

16 colors in deck · best ΔE 4.15
All black at Rust-Oleum →
285144 · #363B3E · ΔE 4.15 · LRV 4
391445 · #41594C · ΔE 15.53 · LRV 9
329207 · #486682 · ΔE 18.55 · LRV 12
329211 · #C0292B · ΔE 29.83 · LRV 13
391446 · #958E86 · ΔE 30.07 · LRV 27

Kompozit

1,321 colors in deck · best ΔE 2.2
All black at Kompozit →
0529 · #3A3B3B · ΔE 2.2 · LRV 4
0536 · #454543 · ΔE 2.25 · LRV 6
0543 · #423F3B · ΔE 2.61 · LRV 5
0557 · #463E3B · ΔE 4.14 · LRV 5
0494 · #3E4445 · ΔE 4.17 · LRV 6

Similar Glidden colors

closest in the Glidden deck

The nearest shades to Black Magic within Glidden's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

PPG0995-7 · LRV 5
50YR 06/041 · LRV 6
PPG1013-7 · LRV 5
00NN 07/000 · LRV 7
50GG 05/063 · LRV 5
PPG1011-7 · LRV 6

Coordinated palette

Generated by hue-rotating #414040 in HSL space. Pair Black Magic with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#414040 + #404141
TRIADIC
#414040 · #404140 · #404041
ANALOGOUS
#414041 · #414040 · #414140

Accessibility (WCAG contrast)

Sample text on white
10.33:1 AAA
Sample text on black
2.03:1 fail

WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.

Glidden Black Magic Equivalents at Other Brands

Matching Black Magic from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Glidden PPG1001-7 directly — these equivalents are for when you'd rather stay inside one brand's own deck.

Sherwin-Williams Equivalent of Black Magic

Sherwin-Williams has no exact twin of Black Magic. The nearest is Darkroom (SW 7083) at ΔE 3.5 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 5 vs 5). Compare large swatches before substituting. See the full Darkroom swatch →

Behr Equivalent of Black Magic

Behr's nearest match is Off Broadway (MQ1-35), visually identical in normal room light (ΔE 1.81). It sits at the same lightness (LRV 5 vs 5) and carries a true neutral undertone, so it substitutes for Black Magic without repainting risk. See the full Off Broadway swatch →

Benjamin Moore Equivalent of Black Magic

Benjamin Moore's nearest match is Black Panther (2125-10), visually identical in normal room light (ΔE 1.92). It sits at the same lightness (LRV 5 vs 5) and carries a true neutral undertone, so it substitutes for Black Magic without repainting risk. See the full Black Panther swatch →

Valspar Equivalent of Black Magic

The closest Valspar equivalent of Black Magic is Arrowhead (8006-11F). At ΔE 0.63 the two are indistinguishable on a wall — it carries the same true neutral undertone and sits at the same lightness (LRV 5 vs 5). If Valspar is your counter, order Arrowhead and you'll get the same color. See the full Arrowhead swatch →

PPG / Glidden Equivalent of Black Magic

The closest PPG / Glidden equivalent of Black Magic is Black Magic (PPG1001-7). At ΔE 0.65 the two are indistinguishable on a wall — it carries the same true neutral undertone and sits at the same lightness (LRV 5 vs 5). If PPG / Glidden is your counter, order Black Magic and you'll get the same color. See the full Black Magic swatch →

Dutch Boy Equivalent of Black Magic

Dutch Boy's nearest match is Cauldron (437-7DB), visually identical in normal room light (ΔE 1.36). It sits at the same lightness (LRV 5 vs 5) and carries a true neutral undertone, so it substitutes for Black Magic without repainting risk. See the full Cauldron swatch →

HGTV Home by Sherwin-Williams Equivalent of Black Magic

HGTV Home by Sherwin-Williams has no exact twin of Black Magic. The nearest is Wild Ride (HGSW 3381) at ΔE 3.5 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 5 vs 5). Compare large swatches before substituting. See the full Wild Ride swatch →

Dunn-Edwards Equivalent of Black Magic

Dunn-Edwards's nearest match is Dark Engine (DE6350), visually identical in normal room light (ΔE 1.64). It sits at the same lightness (LRV 5 vs 5) and carries a true neutral undertone, so it substitutes for Black Magic without repainting risk. See the full Dark Engine swatch →

Magnolia Home Equivalent of Black Magic

Magnolia Home has no exact twin of Black Magic. The nearest is Arches (JG-97) at ΔE 4.69 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 6 vs 5). Compare large swatches before substituting. See the full Arches swatch →

Farrow & Ball Equivalent of Black Magic

Farrow & Ball has no exact twin of Black Magic. The nearest is Paean Black (NO. 294) at ΔE 4.49 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 6 vs 5). Compare large swatches before substituting. See the full Paean Black swatch →

Diamond Vogel Equivalent of Black Magic

Diamond Vogel's nearest match is Silent Sea (0515), visually identical in normal room light (ΔE 1.31). It sits at the same lightness (LRV 5 vs 5) and carries a true neutral undertone, so it substitutes for Black Magic without repainting risk. See the full Silent Sea swatch →

Hirshfield's Equivalent of Black Magic

At Hirshfield's, the closest color to Black Magic is November Storms (0543) — very close at ΔE 2.61, though not an exact twin. It runs slightly lighter (LRV 7 vs 5) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full November Storms swatch →

Rodda Equivalent of Black Magic

At Rodda, the closest color to Black Magic is French Roast (CA213) — very close at ΔE 2.37, though not an exact twin. It sits at the same lightness (LRV 5 vs 5) and carries a true neutral undertone; sample both side by side if the room gets strong natural light. See the full French Roast swatch →

C2 Paint Equivalent of Black Magic

C2 Paint's nearest match is Black Bean (C2-949), visually identical in normal room light (ΔE 1.55). It sits at the same lightness (LRV 5 vs 5) and carries a true neutral undertone, so it substitutes for Black Magic without repainting risk. See the full Black Bean swatch →

Clare Equivalent of Black Magic

At Clare, the closest color to Black Magic is Blackish (PNT100-DP-54) — very close at ΔE 2.65, though not an exact twin. It sits at the same lightness (LRV 6 vs 5) and carries a true neutral undertone; sample both side by side if the room gets strong natural light. See the full Blackish swatch →

Portola Paints Equivalent of Black Magic

At Portola Paints, the closest color to Black Magic is Black Sky (BLACK SKY) — very close at ΔE 2.39, though not an exact twin. It sits at the same lightness (LRV 6 vs 5) and carries a true neutral undertone; sample both side by side if the room gets strong natural light. See the full Black Sky swatch →

Annie Sloan Equivalent of Black Magic

Annie Sloan doesn't make a true equivalent of Black Magic — the nearest deck color, Aubusson Blue (AUBUSSON BLUE), is clearly different (ΔE 10.66). For an exact match, any Annie Sloan retailer can custom-tint Glidden PPG1001-7 instead. See the full Aubusson Blue swatch →

Backdrop Equivalent of Black Magic

Backdrop has no exact twin of Black Magic. The nearest is After Hours (BD-AH) at ΔE 4.96 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 6 vs 5). Compare large swatches before substituting. See the full After Hours swatch →

Rust-Oleum Equivalent of Black Magic

Rust-Oleum has no exact twin of Black Magic. The nearest is Charcoal (285144) at ΔE 4.15 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 4 vs 5). Compare large swatches before substituting. See the full Charcoal swatch →

Kompozit Equivalent of Black Magic

At Kompozit, the closest color to Black Magic is November Storms (0543) — very close at ΔE 2.61, though not an exact twin. It sits at the same lightness (LRV 5 vs 5) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full November Storms swatch →

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