Dunn-Edwards First Plum#B87592 · LRV 25
First Plum reads as a magenta / warm — mid-tone — versatile but shifts visibly with light. The notes below cover the spec, what Dunn-Edwards DE5018 actually looks like under different light, and the closest matches at competing US brands.
Color spec
| Brand | Dunn-Edwards |
| Name | First Plum |
| SKU | DE5018 |
| Hex | #B87592 |
| RGB | 184, 117, 146 |
| HSL | 334°, 32%, 59% |
| LRV | 25 |
| Undertone | magenta / warm |
| Family | Pink |
About Dunn-Edwards First Plum
First Plum sits in the mid-range at LRV 25, so it shifts visibly through the day — lighter and more open in morning light, deeper and moodier after dark. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. South-facing rooms will pull it lighter and warmer, while north light cools it down.
First Plum is versatile enough for full rooms but has enough depth to anchor a space, so it suits living rooms, bedrooms and cabinetry alike. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.
Kompozit alternative
The closest hex in the Kompozit deck, ranked by ΔE2000 (perceptual color difference). ΔE under 2 is indistinguishable to most eyes; under 5 is a very close visual match.
Closest matches at every US brand
9 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all pink from that brand.
Behr
Benjamin Moore
Valspar
Sherwin-Williams
Farrow & Ball
PPG / Glidden
Clare
Magnolia Home
Similar Dunn-Edwards colors
closest in the Dunn-Edwards deckThe nearest shades to First Plum within Dunn-Edwards's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #B87592 in HSL space. Pair First Plum with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.