First Plum
DE5018 · #B87592 · LRV 23 — warm magenta tone, dark — high drama, needs strong daylight or warm bulbs.
- 1Aged Wine12
- 2Plum Dandy17
- 3First Plum23
- 4Vintage Tea Rose47
- 5Pink Quartz53
What Color Is First Plum, Really?
First Plum reads as a warm magenta tone — dark — high drama, needs strong daylight or warm bulbs. The notes below cover how Dunn-Edwards DE5018 behaves in different light and the closest matches at competing US brands.
Best Rooms and Uses for First Plum
First Plum works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.
How Lighting Changes First Plum
With an LRV of 23, First Plum is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Most complaints about First Plum are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
Need It From Another Brand?
Any paint counter can custom-tint Dunn-Edwards DE5018 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.
| Brand | Closest color | ΔE | LRV | |
|---|---|---|---|---|
| Sherwin-Williams | Red CloverSW 6564 · Sherwin-Williams | 3.2 | 27 | Color page → |
| Behr | Smell The RosesMQ1-08 · Behr | 4.7 | 24 | Color page → |
| Benjamin Moore | Melrose Pink1363 · Benjamin Moore | 1.9 | 26 | Color page → |
| Valspar | So Long Shadow1004-3B · Valspar | 2.9 | 22.9 | Color page → |
| Glidden | Rose Petal Pink30RR 26/335 · Glidden | 3.0 | 26 | Color page → |
| Dutch Boy | Ritzy Raspberry247-5DB · Dutch Boy | 2.7 | 27 | Color page → |
Similar Dunn-Edwards Colors
The nearest shades to First Plum within Dunn-Edwards's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.
Coordinated palette
Generated by hue-rotating #B87592 in HSL space. Pair First Plum with one accent and one neutral — the swatches below are starting points, not final picks.
Have you painted with First Plum?
Rate it — one tap helps the next reader decide.
Ask a Question