Color spec
| Brand | Dunn-Edwards |
| Name | First Plum |
| SKU | DE5018 |
| Hex | #B87592 |
| RGB | 184, 117, 146 |
| HSL | 334°, 32%, 59% |
| LRV | 23 |
| Undertone | warm magenta tone |
| Family | Pink |
About Dunn-Edwards First Plum
With an LRV of 23, First Plum is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
First Plum works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.
Closest matches by brand
12 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all pink from that brand.
Sherwin-Williams
Behr
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Farrow & Ball
Diamond Vogel
Hirshfield's
Kompozit
Similar Dunn-Edwards colors
closest in the Dunn-Edwards deckThe nearest shades to First Plum within Dunn-Edwards's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #B87592 in HSL space. Pair First Plum with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Dunn-Edwards First Plum Equivalents at Other Brands
Matching First Plum from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Dunn-Edwards DE5018 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of First Plum
At Sherwin-Williams, the closest color to First Plum is Red Clover (SW 6564) — very close at ΔE 3.22, though not an exact twin. It runs slightly lighter (LRV 27 vs 23) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Red Clover swatch →
Behr Equivalent of First Plum
Behr's nearest match is Red Clover (S150-4), visually identical in normal room light (ΔE 1.57). It runs slightly lighter (LRV 26 vs 23) and carries a warm magenta undertone, so it substitutes for First Plum without repainting risk. See the full Red Clover swatch →
Benjamin Moore Equivalent of First Plum
Benjamin Moore's nearest match is Melrose Pink (1363), visually identical in normal room light (ΔE 1.86). It runs slightly lighter (LRV 26 vs 23) and carries a warm magenta undertone, so it substitutes for First Plum without repainting risk. See the full Melrose Pink swatch →
Valspar Equivalent of First Plum
At Valspar, the closest color to First Plum is So Long Shadow (1004-3B) — very close at ΔE 2.85, though not an exact twin. It sits at the same lightness (LRV 22.9 vs 23) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full So Long Shadow swatch →
Glidden Equivalent of First Plum
At Glidden, the closest color to First Plum is Rose Petal Pink (30RR 26/335) — very close at ΔE 3.04, though not an exact twin. It runs slightly lighter (LRV 26 vs 23) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Rose Petal Pink swatch →
Dutch Boy Equivalent of First Plum
At Dutch Boy, the closest color to First Plum is Ritzy Raspberry (247-5DB) — very close at ΔE 2.7, though not an exact twin. It runs slightly lighter (LRV 27 vs 23) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Ritzy Raspberry swatch →
HGTV Home by Sherwin-Williams Equivalent of First Plum
At HGTV Home by Sherwin-Williams, the closest color to First Plum is Victoria Rose (HGSW 1014) — very close at ΔE 3.22, though not an exact twin. It runs slightly lighter (LRV 27 vs 23) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Victoria Rose swatch →
Farrow & Ball Equivalent of First Plum
At Farrow & Ball, the closest color to First Plum is Rangwali (NO. 296) — very close at ΔE 2.41, though not an exact twin. It runs slightly lighter (LRV 25 vs 23) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Rangwali swatch →
Diamond Vogel Equivalent of First Plum
The closest Diamond Vogel equivalent of First Plum is Fuscia Fizz (1151). At ΔE 0.88 the two are indistinguishable on a wall — it carries the same warm magenta undertone and runs slightly lighter (LRV 25 vs 23). If Diamond Vogel is your counter, order Fuscia Fizz and you'll get the same color. See the full Fuscia Fizz swatch →
Hirshfield's Equivalent of First Plum
At Hirshfield's, the closest color to First Plum is Fuscia Fizz (1151) — very close at ΔE 2.46, though not an exact twin. It runs slightly lighter (LRV 25 vs 23) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Fuscia Fizz swatch →
Kompozit Equivalent of First Plum
At Kompozit, the closest color to First Plum is Fuscia Fizz (1151) — very close at ΔE 2.46, though not an exact twin. It sits at the same lightness (LRV 23 vs 23) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Fuscia Fizz swatch →