Color spec
| Brand | Dunn-Edwards |
| Name | Coy |
| SKU | DEW300 |
| Hex | #FFF4F3 |
| RGB | 255, 244, 243 |
| HSL | 5°, 100%, 98% |
| LRV | 87 |
| Undertone | near-white with a hint of color |
| Family | Pink |
About Dunn-Edwards Coy
Coy is very light — LRV 87, close to white. It opens up small or dim rooms and keeps walls feeling airy. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In north light it can read slightly cooler; a warm white trim alongside keeps it from going clinical.
Coy shines on ceilings, trim and in small or low-light rooms where you need to stretch the light — and as a calm whole-home backdrop. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.
Closest matches by brand
6 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all pink from that brand.
Behr
Glidden
Hirshfield's
C2 Paint
Clare
Kompozit
Similar Dunn-Edwards colors
closest in the Dunn-Edwards deckThe nearest shades to Coy within Dunn-Edwards's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #FFF4F3 in HSL space. Pair Coy with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Dunn-Edwards Coy Equivalents at Other Brands
Matching Coy from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Dunn-Edwards DEW300 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Behr Equivalent of Coy
Behr's nearest match is Shea (RD-W9), visually identical in normal room light (ΔE 1.73). It runs noticeably lighter (LRV 93 vs 87) and carries a near-white undertone, so it substitutes for Coy without repainting risk. See the full Shea swatch →
Clare Equivalent of Coy
Clare has no exact twin of Coy. The nearest is Fresh Kicks (PNT100-LT-03) at ΔE 4.95 — close, but the difference shows next to trim and in side light. It runs noticeably lighter (LRV 94 vs 87). Compare large swatches before substituting. See the full Fresh Kicks swatch →