Color guide · Benjamin Moore · White

Wild Aster

1240 · #E8D9D4 · LRV 70 · warm red tone

1240 · #E8D9D4 · LRV 70 — warm red tone, light — bounces daylight without going clinical.

Wild AsterBenjamin Moore · 1240
The color, edge to edge.Use your own photo →
Wild Aster
BENJAMIN MOORE · 1240 · #E8D9D4
Brand · codeBenjamin Moore1240 · all Benjamin Moore whites
LRV70Light — bounces daylight without going clinical.
Undertonewarm red tone
FamilyWhite
Hex · RGB · HSL#E8D9D4 · 232, 217, 212 · 15°, 30%, 87%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1Superwhite0
  2. 2Heirloom Shade63
  3. 3Wild Aster70
  4. 4Alabaster82
  5. 5Chantilly Lace91
Undertone and depth

What Color Is Wild Aster, Really?

Wild Aster reads as a warm red tone — light — bounces daylight without going clinical. The notes below cover how Benjamin Moore 1240 behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for Wild Aster

Wild Aster is an easy whole-room color for living spaces and bedrooms, and light enough to carry onto trim or a ceiling if you want a soft, seamless look. As a white, it's a natural for trim, ceilings and cabinets, and a clean backdrop for art.

Light by light

How Lighting Changes Wild Aster

At LRV 70, Wild Aster is a light color that bounces daylight around a room without tipping into stark white. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. It holds its undertone in most exposures, which is what makes light shades like this so forgiving room to room.

Test it in your light, not a showroom's

Most complaints about Wild Aster are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

Upload a photoPainted in about a minuteFree, no account
Visualize in your room
Same color, different store

Need It From Another Brand?

Any paint counter can custom-tint Benjamin Moore 1240 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.

Same deck, next chip over

Similar Benjamin Moore Colors

The nearest shades to Wild Aster within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on Wild Aster · 15.3 : 1 · passes AA and AAAWhite text on Wild Aster · 1.4 : 1 · fails for text

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #E8D9D4 in HSL space. Pair Wild Aster with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#E8D9D4 + #D4E3E8
TRIADIC
#E8D9D4 · #D4E8D9 · #D9D4E8
ANALOGOUS
#E8D4D9 · #E8D9D4 · #E8E3D4

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Jessica Williams

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