Color spec
| Brand | Benjamin Moore |
| Name | Wild Aster |
| SKU | 1240 |
| Hex | #E8D9D4 |
| RGB | 232, 217, 212 |
| HSL | 15°, 30%, 87% |
| LRV | 70 |
| Undertone | warm red tone |
| Family | Pink |
About Benjamin Moore Wild Aster
At LRV 70, Wild Aster is a light color that bounces daylight around a room without tipping into stark white. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. It holds its undertone in most exposures, which is what makes light shades like this so forgiving room to room.
Wild Aster is an easy whole-room color for living spaces and bedrooms, and light enough to carry onto trim or a ceiling if you want a soft, seamless look. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.
Closest matches by brand
17 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all pink from that brand.
Sherwin-Williams
Behr
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Farrow & Ball
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Clare
Portola Paints
Rust-Oleum
Kompozit
Similar Benjamin Moore colors
closest in the Benjamin Moore deckThe nearest shades to Wild Aster within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #E8D9D4 in HSL space. Pair Wild Aster with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Benjamin Moore Wild Aster Equivalents at Other Brands
Matching Wild Aster from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Benjamin Moore 1240 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Wild Aster
Sherwin-Williams's nearest match is Hush White (SW 6042), visually identical in normal room light (ΔE 1.96). It runs slightly lighter (LRV 72 vs 70) and carries a warm red-orange undertone, so it substitutes for Wild Aster without repainting risk. See the full Hush White swatch →
Behr Equivalent of Wild Aster
The closest Behr equivalent of Wild Aster is Vienna Lace (PPU17-07). At ΔE 0.74 the two are indistinguishable on a wall — it carries the same warm red undertone and runs slightly lighter (LRV 72 vs 70). If Behr is your counter, order Vienna Lace and you'll get the same color. See the full Vienna Lace swatch →
Valspar Equivalent of Wild Aster
Valspar's nearest match is Quartz Pink (1005-8C), visually identical in normal room light (ΔE 1.84). It sits at the same lightness (LRV 69.8 vs 70) and carries a warm red undertone, so it substitutes for Wild Aster without repainting risk. See the full Quartz Pink swatch →
PPG / Glidden Equivalent of Wild Aster
The closest PPG / Glidden equivalent of Wild Aster is Sea Anemone (PPG1056-1). At ΔE 0.85 the two are indistinguishable on a wall — it carries the same warm red undertone and runs slightly lighter (LRV 72 vs 70). If PPG / Glidden is your counter, order Sea Anemone and you'll get the same color. See the full Sea Anemone swatch →
Glidden Equivalent of Wild Aster
The closest Glidden equivalent of Wild Aster is Sea Anemone (PPG1056-1). At ΔE 0.58 the two are indistinguishable on a wall — it carries the same warm red undertone and runs slightly lighter (LRV 72 vs 70). If Glidden is your counter, order Sea Anemone and you'll get the same color. See the full Sea Anemone swatch →
Dutch Boy Equivalent of Wild Aster
Dutch Boy has no exact twin of Wild Aster. The nearest is Pebble Shores (408-1DB) at ΔE 3.63 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 72 vs 70). Compare large swatches before substituting. See the full Pebble Shores swatch →
HGTV Home by Sherwin-Williams Equivalent of Wild Aster
At HGTV Home by Sherwin-Williams, the closest color to Wild Aster is Gorgeous White (HGSW 4071) — very close at ΔE 2.34, though not an exact twin. It runs slightly lighter (LRV 72 vs 70) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Gorgeous White swatch →
Dunn-Edwards Equivalent of Wild Aster
At Dunn-Edwards, the closest color to Wild Aster is Gallery Gray (DE6072) — very close at ΔE 2.2, though not an exact twin. It runs slightly darker (LRV 67 vs 70) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Gallery Gray swatch →
Farrow & Ball Equivalent of Wild Aster
Farrow & Ball has no exact twin of Wild Aster. The nearest is Great White (NO. 2006) at ΔE 4.35 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 74 vs 70). Compare large swatches before substituting. See the full Great White swatch →
Diamond Vogel Equivalent of Wild Aster
At Diamond Vogel, the closest color to Wild Aster is Truffles (0146) — very close at ΔE 2.42, though not an exact twin. It sits at the same lightness (LRV 70 vs 70) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Truffles swatch →
Hirshfield's Equivalent of Wild Aster
At Hirshfield's, the closest color to Wild Aster is Lavender Bikini (1301) — very close at ΔE 2.96, though not an exact twin. It runs slightly lighter (LRV 72 vs 70) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Lavender Bikini swatch →
Rodda Equivalent of Wild Aster
Rodda has no exact twin of Wild Aster. The nearest is Quartz (CA049) at ΔE 4.78 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 70 vs 70). Compare large swatches before substituting. See the full Quartz swatch →
C2 Paint Equivalent of Wild Aster
C2 Paint has no exact twin of Wild Aster. The nearest is Drabware (BD4) at ΔE 4.39 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 73 vs 70). Compare large swatches before substituting. See the full Drabware swatch →
Clare Equivalent of Wild Aster
Clare's nearest match is Baby Soft (PNT100-LT-25), visually identical in normal room light (ΔE 1.77). It runs slightly lighter (LRV 75 vs 70) and carries a warm red undertone, so it substitutes for Wild Aster without repainting risk. See the full Baby Soft swatch →
Rust-Oleum Equivalent of Wild Aster
Rust-Oleum has no exact twin of Wild Aster. The nearest is Blush Pink (285142) at ΔE 4.2 — close, but the difference shows next to trim and in side light. It runs noticeably darker (LRV 64 vs 70). Compare large swatches before substituting. See the full Blush Pink swatch →
Kompozit Equivalent of Wild Aster
At Kompozit, the closest color to Wild Aster is Lavender Bikini (1301) — very close at ΔE 2.96, though not an exact twin. It sits at the same lightness (LRV 71 vs 70) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Lavender Bikini swatch →