Color spec
| Brand | Behr |
| Name | Vermilion |
| SKU | S150-5 |
| Hex | #9C576E |
| RGB | 156, 87, 110 |
| HSL | 340°, 28%, 48% |
| LRV | 15 |
| Undertone | warm red tone |
| Family | Red |
About Behr Vermilion
With an LRV of 15, Vermilion is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Vermilion works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches by brand
9 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
C2 Paint
Similar Behr colors
closest in the Behr deckThe nearest shades to Vermilion within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #9C576E in HSL space. Pair Vermilion with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Vermilion Equivalents at Other Brands
Matching Vermilion from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr S150-5 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Vermilion
Sherwin-Williams's nearest match is Ruby Shade (SW 6572), visually identical in normal room light (ΔE 1.37). It sits at the same lightness (LRV 15 vs 15) and carries a warm red undertone, so it substitutes for Vermilion without repainting risk. See the full Ruby Shade swatch →
Benjamin Moore Equivalent of Vermilion
Benjamin Moore's nearest match is Fashion Rose (1356), visually identical in normal room light (ΔE 1.88). It runs slightly lighter (LRV 17 vs 15) and carries a warm magenta undertone, so it substitutes for Vermilion without repainting risk. See the full Fashion Rose swatch →
Valspar Equivalent of Vermilion
Valspar's nearest match is Vive l'amour (V041-5), visually identical in normal room light (ΔE 1.24). It sits at the same lightness (LRV 14.2 vs 15) and carries a warm magenta undertone, so it substitutes for Vermilion without repainting risk. See the full Vive l'amour swatch →
PPG / Glidden Equivalent of Vermilion
At PPG / Glidden, the closest color to Vermilion is Berries And Cream (PPG18-23) — very close at ΔE 3.44, though not an exact twin. It runs slightly lighter (LRV 17 vs 15) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Berries And Cream swatch →
Glidden Equivalent of Vermilion
Glidden's nearest match is Raspberry Kiss (50RR 14/266), visually identical in normal room light (ΔE 1.8). It sits at the same lightness (LRV 14 vs 15) and carries a warm red undertone, so it substitutes for Vermilion without repainting risk. See the full Raspberry Kiss swatch →
Dutch Boy Equivalent of Vermilion
At Dutch Boy, the closest color to Vermilion is Artesian Plum (201-6DB) — very close at ΔE 2.14, though not an exact twin. It sits at the same lightness (LRV 14 vs 15) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Artesian Plum swatch →
HGTV Home by Sherwin-Williams Equivalent of Vermilion
HGTV Home by Sherwin-Williams's nearest match is Hearts Content (HGSW 1023), visually identical in normal room light (ΔE 1.37). It sits at the same lightness (LRV 15 vs 15) and carries a warm red undertone, so it substitutes for Vermilion without repainting risk. See the full Hearts Content swatch →
Dunn-Edwards Equivalent of Vermilion
Dunn-Edwards's nearest match is Rosewine (DE5019), visually identical in normal room light (ΔE 1.99). It sits at the same lightness (LRV 15 vs 15) and carries a warm magenta undertone, so it substitutes for Vermilion without repainting risk. See the full Rosewine swatch →
C2 Paint Equivalent of Vermilion
C2 Paint has no exact twin of Vermilion. The nearest is Bombay (C2-524) at ΔE 4.63 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 16 vs 15). Compare large swatches before substituting. See the full Bombay swatch →