Color spec
| Brand | Behr |
| Name | Moxie |
| SKU | MQ3-35 |
| Hex | #E4D8D7 |
| RGB | 228, 216, 215 |
| HSL | 5°, 19%, 87% |
| LRV | 71 |
| Undertone | warm red tone |
| Family | Pink |
About Behr Moxie
At LRV 71, Moxie is a light color that bounces daylight around a room without tipping into stark white. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. It holds its undertone in most exposures, which is what makes light shades like this so forgiving room to room.
Moxie is an easy whole-room color for living spaces and bedrooms, and light enough to carry onto trim or a ceiling if you want a soft, seamless look. Soft pinks flatter bedrooms and nurseries; deeper ones make a confident statement.
Closest matches by brand
15 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all pink from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Farrow & Ball
Diamond Vogel
Hirshfield's
Clare
Portola Paints
Rust-Oleum
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Moxie within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #E4D8D7 in HSL space. Pair Moxie with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Moxie Equivalents at Other Brands
Matching Moxie from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr MQ3-35 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Moxie
Sherwin-Williams's nearest match is Quartz White (SW 6014), visually identical in normal room light (ΔE 1.51). It sits at the same lightness (LRV 71 vs 71) and carries a warm red undertone, so it substitutes for Moxie without repainting risk. See the full Quartz White swatch →
Benjamin Moore Equivalent of Moxie
Benjamin Moore's nearest match is Paisley Pink (1261), visually identical in normal room light (ΔE 1.96). It sits at the same lightness (LRV 70 vs 71) and carries a warm red undertone, so it substitutes for Moxie without repainting risk. See the full Paisley Pink swatch →
Valspar Equivalent of Moxie
Valspar's nearest match is Napa Dawn (1003-10C), visually identical in normal room light (ΔE 1.15). It runs slightly darker (LRV 69.4 vs 71) and carries a warm red undertone, so it substitutes for Moxie without repainting risk. See the full Napa Dawn swatch →
PPG / Glidden Equivalent of Moxie
PPG / Glidden's nearest match is Lost Love (PPG1047-2), visually identical in normal room light (ΔE 1.02). It sits at the same lightness (LRV 70 vs 71) and carries a warm red undertone, so it substitutes for Moxie without repainting risk. See the full Lost Love swatch →
Glidden Equivalent of Moxie
Glidden's nearest match is Lost Love (PPG1047-2), visually identical in normal room light (ΔE 1.15). It sits at the same lightness (LRV 70 vs 71) and carries a warm red undertone, so it substitutes for Moxie without repainting risk. See the full Lost Love swatch →
Dutch Boy Equivalent of Moxie
Dutch Boy has no exact twin of Moxie. The nearest is Pebble Shores (408-1DB) at ΔE 4.09 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 72 vs 71). Compare large swatches before substituting. See the full Pebble Shores swatch →
HGTV Home by Sherwin-Williams Equivalent of Moxie
At HGTV Home by Sherwin-Williams, the closest color to Moxie is Downing Pink (HGSW 2027) — very close at ΔE 3.47, though not an exact twin. It runs slightly darker (LRV 69 vs 71) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Downing Pink swatch →
Dunn-Edwards Equivalent of Moxie
Dunn-Edwards's nearest match is Billowing Clouds (DE6009), visually identical in normal room light (ΔE 1.85). It runs slightly darker (LRV 66 vs 71) and carries a warm red undertone, so it substitutes for Moxie without repainting risk. See the full Billowing Clouds swatch →
Diamond Vogel Equivalent of Moxie
Diamond Vogel's nearest match is Lavender Bikini (1301), visually identical in normal room light (ΔE 1.57). It sits at the same lightness (LRV 72 vs 71) and carries a warm red undertone, so it substitutes for Moxie without repainting risk. See the full Lavender Bikini swatch →
Hirshfield's Equivalent of Moxie
Hirshfield's's nearest match is Lavender Bikini (1301), visually identical in normal room light (ΔE 1.03). It sits at the same lightness (LRV 72 vs 71) and carries a warm red undertone, so it substitutes for Moxie without repainting risk. See the full Lavender Bikini swatch →
Rust-Oleum Equivalent of Moxie
Rust-Oleum has no exact twin of Moxie. The nearest is Blush Pink (285142) at ΔE 4.12 — close, but the difference shows next to trim and in side light. It runs noticeably darker (LRV 64 vs 71). Compare large swatches before substituting. See the full Blush Pink swatch →
Kompozit Equivalent of Moxie
Kompozit's nearest match is Lavender Bikini (1301), visually identical in normal room light (ΔE 1.03). It sits at the same lightness (LRV 71 vs 71) and carries a warm red undertone, so it substitutes for Moxie without repainting risk. See the full Lavender Bikini swatch →