Moxie
MQ3-35 · #E4D8D7 · LRV 71 — warm red tone, light — bounces daylight without going clinical.
- 1Stardew43
- 2Sea Salt63
- 3Moxie71
- 4Spring Thaw83
What Color Is Moxie, Really?
Moxie reads as a warm red tone — light — bounces daylight without going clinical. The notes below cover how Behr MQ3-35 behaves in different light and the closest matches at competing US brands.
Best Rooms and Uses for Moxie
Moxie is an easy whole-room color for living spaces and bedrooms, and light enough to carry onto trim or a ceiling if you want a soft, seamless look. Grays like this read as a modern neutral and sit comfortably alongside both warm woods and cool metals.
How Lighting Changes Moxie
At LRV 71, Moxie is a light color that bounces daylight around a room without tipping into stark white. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. It holds its undertone in most exposures, which is what makes light shades like this so forgiving room to room.
Most complaints about Moxie are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.
Need It From Another Brand?
Any paint counter can custom-tint Behr MQ3-35 directly. If you would rather stay in one brand's own deck, these are the closest stock matches, measured as ΔE2000. Under 2 is a difference you will not see on the wall.
| Brand | Closest color | ΔE | LRV | |
|---|---|---|---|---|
| Sherwin-Williams | Quartz WhiteSW 6014 · Sherwin-Williams | 1.5 | 71 | Color page → |
| Benjamin Moore | Paisley Pink1261 · Benjamin Moore | 2.0 | 70 | Color page → |
| Valspar | Napa Dawn1003-10C · Valspar | 1.1 | 69.4 | Color page → |
| PPG / Glidden | Lost LovePPG1047-2 · PPG / Glidden | 1.0 | 70 | Color page → |
| Glidden | Lost LovePPG1047-2 · Glidden | 1.1 | 70 | Color page → |
| Dutch Boy | Pebble Shores408-1DB · Dutch Boy | 4.1 | 72 | Color page → |
Similar Behr Colors
The nearest shades to Moxie within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.
Coordinated palette
Generated by hue-rotating #E4D8D7 in HSL space. Pair Moxie with one accent and one neutral — the swatches below are starting points, not final picks.
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