Color guide · Behr · Blue

Berry Charm

S-H-650 · #322F7A · LRV 4 · cool blue tone

S-H-650 · #322F7A · LRV 4 — cool blue tone, very dark — reads black in most rooms.

Berry CharmBehr · S-H-650
The color, edge to edge.Use your own photo →
Berry Charm
BEHR · S-H-650 · #322F7A
Brand · codeBehrS-H-650 · all Behr blues
LRV4Very dark — reads black in most rooms.
Undertonecool blue tone
FamilyBlue
Hex · RGB · HSL#322F7A · 50, 47, 122 · 242°, 44%, 33%Display values from the brand. Match it at another brand
Sheen we recommendEggshell on walls · satin on trim and cabinetsWhich sheen where, explained
Where it sits, light to dark
  1. 1Berry Charm4
  2. 2Waterloo13
  3. 3Charcoal Blue19
Undertone and depth

What Color Is Berry Charm, Really?

Berry Charm reads as a cool blue tone — very dark — reads black in most rooms. The notes below cover how Behr S-H-650 behaves in different light and the closest matches at competing US brands.

Room by room

Best Rooms and Uses for Berry Charm

Berry Charm earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Blues calm a room, which makes them popular in bedrooms, bathrooms and home offices.

Light by light

How Lighting Changes Berry Charm

At LRV 4, Berry Charm is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its blue undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.

Test it in your light, not a showroom's

Most complaints about Berry Charm are a light mismatch. Upload a photo of your actual room and see it on your walls — then ask for the same wall in north light or evening lamps before you buy a single sample.

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Similar Behr Colors

The nearest shades to Berry Charm within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.

Contrast, for text and signage
Black text on Berry Charm · 1.8 : 1 · fails for textWhite text on Berry Charm · 11.5 : 1 · passes AA and AAA

WCAG 2.1: AA is 4.5 : 1 for normal text, 3 : 1 for large text, AAA is 7 : 1.

Coordinated palette

Generated by hue-rotating #322F7A in HSL space. Pair Berry Charm with one accent and one neutral — the swatches below are starting points, not final picks.

COMPLEMENTARY
#322F7A + #777A2F
TRIADIC
#322F7A · #7A322F · #2F7A32
ANALOGOUS
#2F527A · #322F7A · #582F7A

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Jessica Williams

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