Color spec
| Brand | Behr |
| Name | Bear Rug |
| SKU | S-G-790 |
| Hex | #453839 |
| RGB | 69, 56, 57 |
| HSL | 355°, 10%, 25% |
| LRV | 4 |
| Undertone | warm red tone |
| Family | Black |
About Behr Bear Rug
At LRV 4, Bear Rug is about as dark as paint gets — it reads near-black on a wall and reveals its character only in direct daylight or under warm bulbs. Its red undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. In rooms with little natural light it can feel heavy, so reserve it for spaces you want to feel enveloping.
Bear Rug earns its keep as a statement: accent walls, a front door, cabinetry, a moody powder room, or exterior trim where you want sharp contrast. Near-blacks like this are best as contrast — doors, trim, cabinets, window frames.
Closest matches by brand
14 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all black from that brand.
Sherwin-Williams
Benjamin Moore
Valspar
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Hirshfield's
Rodda
C2 Paint
Portola Paints
Kompozit
Similar Behr colors
closest in the Behr deckThe nearest shades to Bear Rug within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #453839 in HSL space. Pair Bear Rug with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Bear Rug Equivalents at Other Brands
Matching Bear Rug from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr S-G-790 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Bear Rug
Sherwin-Williams's nearest match is Rockweed (SW 2735), visually identical in normal room light (ΔE 1.85). It sits at the same lightness (LRV 4 vs 4) and carries a warm red undertone, so it substitutes for Bear Rug without repainting risk. See the full Rockweed swatch →
Benjamin Moore Equivalent of Bear Rug
Benjamin Moore has no exact twin of Bear Rug. The nearest is Night Shade (2116-10) at ΔE 3.76 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 6 vs 4). Compare large swatches before substituting. See the full Night Shade swatch →
Valspar Equivalent of Bear Rug
Valspar's nearest match is Christmas Pudding (8004-5G), visually identical in normal room light (ΔE 1.91). It sits at the same lightness (LRV 5 vs 4) and carries a warm red undertone, so it substitutes for Bear Rug without repainting risk. See the full Christmas Pudding swatch →
HGTV Home by Sherwin-Williams Equivalent of Bear Rug
HGTV Home by Sherwin-Williams's nearest match is Dark Bronzetone (HGSW 2501), visually identical in normal room light (ΔE 1.85). It sits at the same lightness (LRV 4 vs 4) and carries a warm red undertone, so it substitutes for Bear Rug without repainting risk. See the full Dark Bronzetone swatch →
Dunn-Edwards Equivalent of Bear Rug
Dunn-Edwards's nearest match is Bistre Pigment (DEBN13), visually identical in normal room light (ΔE 1.91). It sits at the same lightness (LRV 5 vs 4) and carries a warm red undertone, so it substitutes for Bear Rug without repainting risk. See the full Bistre Pigment swatch →
Magnolia Home Equivalent of Bear Rug
Magnolia Home has no exact twin of Bear Rug. The nearest is Moments (JG-150) at ΔE 4.24 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 4 vs 4). Compare large swatches before substituting. See the full Moments swatch →
Hirshfield's Equivalent of Bear Rug
Hirshfield's has no exact twin of Bear Rug. The nearest is Film Noir (0144) at ΔE 4.18 — close, but the difference shows next to trim and in side light. It runs slightly lighter (LRV 6 vs 4). Compare large swatches before substituting. See the full Film Noir swatch →
Portola Paints Equivalent of Bear Rug
Portola Paints has no exact twin of Bear Rug. The nearest is Nomad (NOMAD) at ΔE 3.98 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 4 vs 4). Compare large swatches before substituting. See the full Nomad swatch →
Kompozit Equivalent of Bear Rug
Kompozit has no exact twin of Bear Rug. The nearest is Film Noir (0144) at ΔE 4.18 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 5 vs 4). Compare large swatches before substituting. See the full Film Noir swatch →