Color spec
| Brand | Behr |
| Name | Artful Magenta |
| SKU | T17-14 |
| Hex | #80505D |
| RGB | 128, 80, 93 |
| HSL | 344°, 23%, 41% |
| LRV | 11 |
| Undertone | red / warm |
| Family | Red |
About Behr Artful Magenta
With an LRV of 11, Artful Magenta is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its magenta undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Artful Magenta works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Reds bring energy and appetite, classic in dining rooms and front doors.
Closest matches at every US brand
13 brands · top 5 each5 closest matches per brand by ΔE2000, computed against each brand's full deck. Tap any swatch for its full single-color spec; tap the brand title to browse all red from that brand.
Dutch Boy
Diamond Vogel
C2 Paint
Sherwin-Williams
Dunn-Edwards
Benjamin Moore
PPG / Glidden
Kompozit
Valspar
Farrow & Ball
Clare
Magnolia Home
Backdrop
Similar Behr colors
closest in the Behr deckThe nearest shades to Artful Magenta within Behr's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #80505D in HSL space. Pair Artful Magenta with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Behr Artful Magenta Equivalents at Other Brands
Matching Artful Magenta from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Behr T17-14 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Dutch Boy Equivalent of Artful Magenta
Dutch Boy's nearest match is Baked Apples (301-6DB), visually identical in normal room light (ΔE 1.22). It sits at the same lightness (LRV 11 vs 11) and carries a warm red undertone, so it substitutes for Artful Magenta without repainting risk. See the full Baked Apples swatch →
Diamond Vogel Equivalent of Artful Magenta
Diamond Vogel's nearest match is Exotica (0108), visually identical in normal room light (ΔE 1.27). It sits at the same lightness (LRV 11 vs 11) and carries a warm red undertone, so it substitutes for Artful Magenta without repainting risk. See the full Exotica swatch →
C2 Paint Equivalent of Artful Magenta
At C2 Paint, the closest color to Artful Magenta is Mulberry (C2-507) — very close at ΔE 2.1, though not an exact twin. It sits at the same lightness (LRV 10 vs 11) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Mulberry swatch →
Dunn-Edwards Equivalent of Artful Magenta
At Dunn-Edwards, the closest color to Artful Magenta is Mahogany Cherry (DE5020) — very close at ΔE 2.62, though not an exact twin. It sits at the same lightness (LRV 10 vs 11) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Mahogany Cherry swatch →
Benjamin Moore Equivalent of Artful Magenta
At Benjamin Moore, the closest color to Artful Magenta is Bottle of Bordeaux (1357) — very close at ΔE 2.85, though not an exact twin. It sits at the same lightness (LRV 10 vs 11) and carries a warm magenta undertone; sample both side by side if the room gets strong natural light. See the full Bottle of Bordeaux swatch →
Sherwin-Williams Equivalent of Artful Magenta
Sherwin-Williams has no exact twin of Artful Magenta. The nearest is Cordial (SW 6306) at ΔE 4.33 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 11 vs 11). Compare large swatches before substituting. See the full Cordial swatch →
Kompozit Equivalent of Artful Magenta
Kompozit has no exact twin of Artful Magenta. The nearest is Starlet (0094) at ΔE 4.88 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 11 vs 11). Compare large swatches before substituting. See the full Starlet swatch →
Valspar Equivalent of Artful Magenta
Valspar doesn't make a true equivalent of Artful Magenta — the nearest deck color, Maroon Rover (V079-6), is clearly different (ΔE 5.12). For an exact match, any Valspar retailer can custom-tint Behr T17-14 instead. See the full Maroon Rover swatch →
Clare Equivalent of Artful Magenta
Clare doesn't make a true equivalent of Artful Magenta — the nearest deck color, Vintage (PNT100-DP-67), is clearly different (ΔE 6.05). For an exact match, any Clare retailer can custom-tint Behr T17-14 instead. See the full Vintage swatch →
Farrow & Ball Equivalent of Artful Magenta
Farrow & Ball doesn't make a true equivalent of Artful Magenta — the nearest deck color, Eating Room Red (NO. 43), is clearly different (ΔE 6.35). For an exact match, any Farrow & Ball retailer can custom-tint Behr T17-14 instead. See the full Eating Room Red swatch →
PPG / Glidden Equivalent of Artful Magenta
PPG / Glidden doesn't make a true equivalent of Artful Magenta — the nearest deck color, Fallingwater Red (PPG13-02), is clearly different (ΔE 7.13). For an exact match, any PPG / Glidden retailer can custom-tint Behr T17-14 instead. See the full Fallingwater Red swatch →
Magnolia Home Equivalent of Artful Magenta
Magnolia Home doesn't make a true equivalent of Artful Magenta — the nearest deck color, Home At Last (JG-30), is clearly different (ΔE 11.66). For an exact match, any Magnolia Home retailer can custom-tint Behr T17-14 instead. See the full Home At Last swatch →
Backdrop Equivalent of Artful Magenta
Backdrop doesn't make a true equivalent of Artful Magenta — the nearest deck color, Buenos Aires (BD-BA), is clearly different (ΔE 18.69). For an exact match, any Backdrop retailer can custom-tint Behr T17-14 instead. See the full Buenos Aires swatch →