Color spec
| Brand | Benjamin Moore |
| Name | Mocha |
| SKU | AF-105 |
| Hex | #7B5F4D |
| RGB | 123, 95, 77 |
| HSL | 23°, 23%, 39% |
| LRV | 14 |
| Undertone | warm red-orange tone |
| Family | Brown |
About Benjamin Moore Mocha
With an LRV of 14, Mocha is a deep, dramatic shade. It soaks up light in north-facing rooms and looks richest where strong daylight hits it. Its orange undertone is the part to watch: it gets picked up by whatever sits next to it, so test it against your trim, floor and the room's main light before committing. Warm artificial light softens it; cool LED can make it look flat, so match your bulbs to the mood you want.
Mocha works best as a feature — a single wall, built-ins, a study or dining room — rather than wrapping a whole bright space. Browns ground a room and pair naturally with leather, wood and warm metals.
Closest matches by brand
17 brands within ΔE 5The closest matches per brand by ΔE2000, computed against each brand's full deck. Only colors within ΔE 5 (close enough to substitute on a wall) are shown — brands with no real match are left off. Tap any swatch for its full single-color spec; tap the brand title to browse all brown from that brand.
Sherwin-Williams
Behr
Valspar
PPG / Glidden
Glidden
Dutch Boy
HGTV Home by Sherwin-Williams
Dunn-Edwards
Magnolia Home
Farrow & Ball
Diamond Vogel
Hirshfield's
Rodda
C2 Paint
Portola Paints
Backdrop
Kompozit
Similar Benjamin Moore colors
closest in the Benjamin Moore deckThe nearest shades to Mocha within Benjamin Moore's own range, ranked by perceptual color distance — useful when you want the same look a touch lighter, darker, or warmer.
Coordinated palette
Generated by hue-rotating #7B5F4D in HSL space. Pair Mocha with one accent and one neutral — the swatches below are starting points, not final picks.
Accessibility (WCAG contrast)
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
Benjamin Moore Mocha Equivalents at Other Brands
Matching Mocha from a different paint counter? Below is the single closest color in each major US deck and how close it really is. Remember that any paint store can also custom-tint Benjamin Moore AF-105 directly — these equivalents are for when you'd rather stay inside one brand's own deck.
Sherwin-Williams Equivalent of Mocha
Sherwin-Williams's nearest match is Caraïbe (SW 9090), visually identical in normal room light (ΔE 1.56). It sits at the same lightness (LRV 13 vs 14) and carries a warm red-orange undertone, so it substitutes for Mocha without repainting risk. See the full Caraïbe swatch →
Behr Equivalent of Mocha
Behr's nearest match is Rich Walnut (PMD-60), visually identical in normal room light (ΔE 1.23). It sits at the same lightness (LRV 13 vs 14) and carries a warm red-orange undertone, so it substitutes for Mocha without repainting risk. See the full Rich Walnut swatch →
Valspar Equivalent of Mocha
At Valspar, the closest color to Mocha is Andy's Deck (T584) — very close at ΔE 3.39, though not an exact twin. It sits at the same lightness (LRV 12.8 vs 14) and carries a warm red undertone; sample both side by side if the room gets strong natural light. See the full Andy's Deck swatch →
PPG / Glidden Equivalent of Mocha
At PPG / Glidden, the closest color to Mocha is Chocolate Ripple (PPG1078-7) — very close at ΔE 2.9, though not an exact twin. It sits at the same lightness (LRV 13 vs 14) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Chocolate Ripple swatch →
Glidden Equivalent of Mocha
At Glidden, the closest color to Mocha is Chocolate Ripple (PPG1078-7) — very close at ΔE 2.65, though not an exact twin. It sits at the same lightness (LRV 13 vs 14) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Chocolate Ripple swatch →
Dutch Boy Equivalent of Mocha
At Dutch Boy, the closest color to Mocha is Distressed Leather (413-6DB) — very close at ΔE 2.3, though not an exact twin. It sits at the same lightness (LRV 13 vs 14) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Distressed Leather swatch →
HGTV Home by Sherwin-Williams Equivalent of Mocha
HGTV Home by Sherwin-Williams's nearest match is Reclaimed Wood (HGSW 3092), visually identical in normal room light (ΔE 1.56). It runs slightly darker (LRV 12 vs 14) and carries a warm red-orange undertone, so it substitutes for Mocha without repainting risk. See the full Reclaimed Wood swatch →
Dunn-Edwards Equivalent of Mocha
The closest Dunn-Edwards equivalent of Mocha is Chestnut Brown (DESS11). At ΔE 0.94 the two are indistinguishable on a wall — it carries the same warm red-orange undertone and sits at the same lightness (LRV 13 vs 14). If Dunn-Edwards is your counter, order Chestnut Brown and you'll get the same color. See the full Chestnut Brown swatch →
Magnolia Home Equivalent of Mocha
Magnolia Home has no exact twin of Mocha. The nearest is Cognac (JG-164) at ΔE 4.87 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 13 vs 14). Compare large swatches before substituting. See the full Cognac swatch →
Farrow & Ball Equivalent of Mocha
At Farrow & Ball, the closest color to Mocha is Wainscot (NO. 55) — very close at ΔE 2.28, though not an exact twin. It sits at the same lightness (LRV 14 vs 14) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Wainscot swatch →
Diamond Vogel Equivalent of Mocha
At Diamond Vogel, the closest color to Mocha is Alpha Male (0193) — very close at ΔE 3.49, though not an exact twin. It sits at the same lightness (LRV 14 vs 14) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Alpha Male swatch →
Hirshfield's Equivalent of Mocha
At Hirshfield's, the closest color to Mocha is Hickory Nut (H0137) — very close at ΔE 3.07, though not an exact twin. It sits at the same lightness (LRV 13 vs 14) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Hickory Nut swatch →
Rodda Equivalent of Mocha
Rodda has no exact twin of Mocha. The nearest is Moscow Mule (R131) at ΔE 4.6 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 13 vs 14). Compare large swatches before substituting. See the full Moscow Mule swatch →
C2 Paint Equivalent of Mocha
C2 Paint's nearest match is Timbuktu (C2-614), visually identical in normal room light (ΔE 1.66). It runs slightly darker (LRV 12 vs 14) and carries a warm red-orange undertone, so it substitutes for Mocha without repainting risk. See the full Timbuktu swatch →
Portola Paints Equivalent of Mocha
Portola Paints has no exact twin of Mocha. The nearest is Cigarro (CIGARRO) at ΔE 3.84 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 13 vs 14). Compare large swatches before substituting. See the full Cigarro swatch →
Backdrop Equivalent of Mocha
At Backdrop, the closest color to Mocha is Buenos Aires (BD-BA) — very close at ΔE 2.48, though not an exact twin. It sits at the same lightness (LRV 14 vs 14) and carries a warm red-orange undertone; sample both side by side if the room gets strong natural light. See the full Buenos Aires swatch →
Kompozit Equivalent of Mocha
Kompozit has no exact twin of Mocha. The nearest is Amazon Mist (0136) at ΔE 3.56 — close, but the difference shows next to trim and in side light. It sits at the same lightness (LRV 14 vs 14). Compare large swatches before substituting. See the full Amazon Mist swatch →