PANTONE COLOR OF THE YEAR 2023
Viva Magenta #BB2649
Pantone Color of the Year 2023 — a saturated red-pink with a strong digital-native presence.
VIVA MAGENTA
RGB 187, 38, 73 LRV 12
Color spec
| Hex | #BB2649 |
| RGB | 187, 38, 73 |
| HSL | 346°, 66%, 44% |
| CMYK | 0, 80, 61, 27 |
| LRV | 12 |
| Source | Pantone Color of the Year 2023 |
Kompozit closest match
KOMPOZIT
Obsession
SKU 1130 · #AB3756 · LRV 12
ΔE 4.93 (noticeable)
Closest matches at 11 other US paint brands
| Color | Brand | Name | SKU | LRV | Buy |
|---|---|---|---|---|---|
| Magnolia Home | Painted Peony | JG-115 | 9 | — | |
| Sherwin-Williams | Rave Red | SW 6608 | 9 | — | |
| Valspar | Vermillion | 1006-1B | 9 | — | |
| Benjamin Moore | Caliente | AF-290 | 8 | — | |
| Clare | Bowie | Clare 21 | 8 | — | |
| Backdrop | Punk Rock | BD-PR | 8 | — | |
| Farrow & Ball | Bamboozle | No. 304 | 7 | — | |
| Behr | Ladybug Red | S-G-180 | 8 | — | |
| Dunn-Edwards | Cabaret | DEA152 | 7 | — | |
| PPG / Glidden | Glidden Heritage Red | GLR-9 | 5 | — | |
| Pratt & Lambert | Brick Red | 20-9 | 5 | — |
Palette
Generated by hue-rotating #BB2649 in HSL space. Use as a starting point for a coordinated room scheme — pair the base color with one accent and one neutral.
COMPLEMENTARY
#BB2649 + #26BB98
TRIADIC
#BB2649 · #49BB26 · #2649BB
ANALOGOUS
#BB2694 · #BB2649 · #BB4D26
SPLIT-COMPLEMENTARY
#BB2649 · #26BB4E · #2694BB
Accessibility (WCAG contrast)
Sample text on white
6.02:1 AA
Sample text on black
3.49:1 AA Large
WCAG 2.1: AA = 4.5:1 normal text · AA Large = 3:1 large text · AAA = 7:1 normal text.
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